Postpaid Marketing Specialist
Job Level/Designation: AGM Postpaid Marketing
Function / Department: Marketing / Cluster / M2
Location: Ahmedabad
Job Purpose
Manage and grow Post paid Base and Revenue and deliver share growth.
Key Result Areas / Accountabilities
- Deliver Base growth as well as Revenue outcomes as per DB.
- Deliver NPS leadership for Post paid consumers.
- Drive preference to win incremental share from Post paid consumers in the category – MNP.
- Aid Sales to drive incremental; new adds thru strong GTM deployment.
- Understand consumer trends and competition landscape to aid insights and proposition development.
Core Competencies, Knowledge, Experience
- Understand consumers and emerging consumer trends and consumer buying behavior.
- Have the ability to sift through consumer speak and generate insights to build a comprehensive GTM, aid proposition development etc.
- Digital landscape, choice of media vehicles to impact consideration and choice. SEO, Performance Marketing.
- Clear understanding of ROI on Media outlays.
- Strong cross-functional skills and ability to work with ambiguity and unstructured environments is a requirement.
Must Have Technical / Professional Qualifications
Consumer Marketing experience with Sales and Distribution - Should have managed a sales Territory.
MBA from a tier 1/2 school is essential with 2 – 5 years of experience.