AGM - Prepaid Marketing/ Category Lead

Vodafone Idea Limited; Bengaluru; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Vodafone Idea Limited in Bengaluru is seeking a Prepaid Marketing professional at M2 level to drive customer upgrades, engagement, and net additions across UL and Non-UL portfolios.

You will partner with Marketing, CVM, and Sales to design initiatives, launch new products, analyze interventions with BI, and track market trends and competition.

The role requires an MBA with 3-7 years of experience, strong analytics, and excellent communication and GTM planning.

Qualifications

• Post Graduate MBA with 3-7 years experience.
• Analytical and data crunching skills.
• Communication and presentation skills.
• Go to market.

Responsibilities

• Drive Subscriber Net Additions & Revenue Earning Subscribers on Unlimited & Non Unlimited Portfolio.
• Be part of Monthly/Quarterly/Annual Revenue Planning team with designing marketing initiatives on the same.
• Plan and Execute Usage & Retention initiatives along with CVM team and Sales team.
• Identify market trends and Key opportunities for better execution of Prepaid products in different geographies across AP&T.
• Launch UL & Non UL products with GTM planning & communications in coordination with IN team & UAT team.
• Coordinate with BI team for analysis of Product Interventions.
• Track competition.

Skills

Excel/SAS/BI

Prepaid Charging Systems (IN/IT)

Education

Post Graduate MBA

Job description

Role

Prepaid Marketing

Job Level/ Designation

M2

Function / Department

Marketing

Location

Bangalore

Job Purpose

Driving Customer Upgrades, Customer Engagement, UL/Non UL Net Additions and Tertiary upliftment through the UL & Non UL product interventions

Key Result Areas/Accountabilities

1. 1. Responsible for Subscriber Net Additions & Revenue Earning Subscribers on Unlimited & Non Unlimited Portfolio
2. 2. Be part of Monthly/Quarterly/Annual Revenue Planning team with designing marketing initiatives on the same
3. 3. Plan and Execute Usage & Retention initiatives along with CVM team and Sales team
4. 4. Identify market trends and Key opportunities for better execution of Prepaid products in different geographies across AP&T
5. 5. Product Launch for UL & non UL | working in coordination with IN team & UAT team along with formulating GTM Planning & communication plan for New products
6. 6. Analysis of Product Interventions with BI team
7. 7. Competition Tracking

Core Competencies, Knowledge, Experience

1. 1. Excel/SAS/BI
2. 2. Understanding of Prepaid Charging Systems (IN/IT)

Must have technical / professional qualifications

1. 1. Post Graduate MBA with 3-7 years experience
2. 2. Analytical and Data crunching skills
3. 3. Communication and presentation skills
4. 4. Go to market