Assistant General Manager - Prepaid Marketing

Vi (Vodafone Idea); Bengaluru; Sur place; INR 1 800 000 - 3 000 000; Plein temps

Résumé du poste

Vodafone Idea Limited, a leading telecom provider, seeks an AGM - Prepaid Marketing in Bengaluru to drive customer upgrades and engagement through data-driven marketing initiatives. The role requires steering revenue planning, GTM execution, and cross-functional alignment with CVM and Sales teams.

The candidate should hold an MBA with 3–7 years of experience, possess strong analytical skills, and be adept at communicating and presenting insights to stakeholders.

Qualifications

• MBA with 3-7 years’ experience in marketing analytics and prepaid.
• Strong analytical and data crunching skills.
• Good communication and presentation skills.

Responsabilités

• Drive subscriber upgrades and revenue growth for prepaid portfolio.
• Plan monthly/quarterly/annual revenue initiatives with marketing teams.
• Lead usage and retention initiatives with CVM and sales teams.
• Identify market trends and opportunities for prepaid products across geographies.
• Coordinate GTM planning and communication for new products.
• Collaborate with BI for product interventions analysis.
• Track competition and benchmark performance.

Connaissances

Excel

SAS

BI

Formation

Post Graduate MBA

Description du poste

AGM - Prepaid Marketing Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India’s leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.

We're proud to be an equal opportunity employer. At VIL, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected and empowered to reach their potential and contribute their best. VIL's goal is to build and maintain a workforce that is diverse in experience and background but uniform in reflecting our Values of Passion, Boldness, Trust, Speed and Digital. Consequently, our recruiting efforts are directed towards attracting and retaining best and brightest talents. Our endeavour is to be First Choice for prospective employees. VIL ensures equal employment opportunity without discrimination or harassment based on race, colour, religion, creed, age, sex, sex stereotype, gender, gender identity or expression, sexual orientation, national origin, citizenship, disability, marital and civil partnership/union status, pregnancy, veteran or military service status, genetic information, or any other characteristic protected by law. VIL is an equal opportunity employer committed to diversifying its workforce.

Role Prepaid Marketing

Job Level/ Designation M2 Function / Department Marketing Location Bangalore

Job Purpose

Driving Customer Upgrades, Customer Engagement, UL/Non UL Net Additions and Tertiary upliftment through the UL & Non UL product interventions

Key Result Areas/Accountabilities

1. Responsible for Subscriber Net Additions & Revenue Earning Subscribers on Unlimited & Non Unlimited Portfolio
2. Be part of Monthly/Quarterly/Annual Revenue Planning team with designing marketing initiatives on the same
3. Plan and Execute Usage & Retention initiatives along with CVM team and Sales team
4. Identify market trends and Key opportunities for better execution of Prepaid products in different geographies across AP&T
5. Product Launch for UL & non UL | working in coordination with IN team & UAT team along with formulating GTM Planning & communication plan for New products
6. Analysis of Product Interventions with BI team
7. Competition Tracking

Core Competencies, Knowledge, Experience

1. Excel/SAS/BI
2. Understanding of Prepaid Charging Systems (IN/IT)

Must have technical / professional qualifications

1. Post Graduate MBA with 3-7 years’ experience
2. Analytical and Data crunching skills
3. Communication and presentation skills
4. Go to market

Vodafone Idea Limited (formerly Idea Cellular Limited) An Aditya Birla Group & Vodafone partnership