AGM / GM - Digital Marketing

2070Health; Bengaluru; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

A leading healthcare organization in Bengaluru seeks an experienced AGM / GM – Digital Marketing to drive its digital initiatives. The candidate will be responsible for ethical couple acquisition, performance marketing, and enhancing digital brand presence. Experience in healthcare marketing is advantageous, along with a solid understanding of digital platforms and analytical metrics. This role requires a strategic thinker who can lead internal teams and enhance customer journeys across digital channels.

Qualifications

• More than 8 years of experience, with 3–5 years in a leadership role.
• Strong experience in performance marketing, lead lifecycle management, and analytics.
• Healthcare marketing exposure is a strong advantage.

Responsibilities

• Own and execute Garbhagudi IVF’s digital acquisition strategy.
• Manage budgets for digital marketing with accountability.
• Lead digital content strategy across various platforms.

Skills

Performance marketing

Analytics

Lead lifecycle management

Customer journey management

Digital marketing strategy

Education

Any Graduate or Post graduate in Digital Marketing

Tools

Google Analytics

Job description

The AGM / GM – Digital Marketing will function as the primary digital growth owner for Garbhagudi IVF, translating the organisation’s vision, brand strategy, and growth roadmap into measurable digital outcomes. This role will lead couple acquisition, performance marketing, CRM‑led journeys, and digital brand presence across all branches, while working closely with branch teams, medical leadership, CRM/sales, and agencies.

Job Summary

We are seeking an experienced AGM– Digital Marketing to drive Garbhagudi IVF’s digital marketing engine with a strong focus on ethical couple acquisition, brand visibility, and conversion excellence. The role requires a deep understanding of healthcare marketing sensitivities, digital platforms, and performance metrics, along with hands‑on leadership of internal teams and partners.

IVF or healthcare marketing experience will be a strong added advantage.

Qualifications & Experience

• Any Graduate or Post graduate in Digital Marketing space.
• More than 8 years of experience, with 3–5 years in a leadership role.
• Strong experience in performance marketing, lead lifecycle management, and analytics.
• Healthcare exposure is an added advantage.
• Strong understanding of ethical marketing, compliance, and customer journey.

Digital Growth & Performance Marketing

• Own and execute Garbhagudi IVF’s digital acquisition strategy.
• Drive continuous improvement in CPL, CAC, lead quality, conversion rates, and ROI.
• Manage digital marketing budgets with accountability and transparency.

Customer Journey, CRM & Funnel Optimization

• Own the end‑to‑end digital Customer Journey funnel (awareness → lead → consultation → follow‑up).
• Work closely with CRM, sales, and branch teams to improve lead handling and conversion outcomes.
• Strengthen lead nurturing, automation, remarketing, and retention strategies.
• Ensure alignment between digital campaigns and on‑ground counselling experience.

Digital Brand Presence & Content

• Lead digital content strategy across website, blogs, social media, and video platforms.
• Ensure all content reflects Garbhagudi IVF’s empathetic, credible, and compliant brand voice.
• Monitor and manage online reputation and engagement.

Website, SEO & Data Analytics

• Own website performance, SEO strategy, landing pages, and CRO initiatives.
• Track and report digital KPIs using Google Analytics, dashboards, and CRM reports.