Digital Marketing Manager

Wonder Ivf; Mumbai, Udaipur District; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Wonder IVF and Childcare Pvt. Ltd. (WICPL) is seeking a seasoned Head of Digital Marketing, Pan India, to steer patient acquisition, brand visibility and digital performance across Wonder IVF centers nationwide.

You will shape the pan-India strategy, manage budgets, and lead a cross-location team to deliver measurable growth. The role requires 7+ years in marketing with healthcare domain expertise, strong analytics, and hands-on experience in Google/Meta ads, SEO and social media.

Qualifications

• Minimum 7 years of marketing experience with substantial experience in hospitals, healthcare, IVF/fertility centers or clinical organizations.
• Strong hands‑on experience in Digital & Performance Marketing and Lead Generation.
• Proven experience with Google Ads, Meta Ads, SEO and Social Media Marketing.
• Experience managing agencies, vendors, budgets and multi-location campaigns.

Responsibilities

• Develop and lead the Pan-India digital marketing strategy for the organisation.
• Drive lead generation, patient acquisition and digital performance across centres.
• Plan and manage campaigns across Google, Meta, social media, SEO and other digital platforms.
• Monitor CPL, lead quality, conversions, ROI/ROAS and campaign performance.
• Manage and coordinate with digital, creative, media and performance marketing agencies.
• Develop regional and centre-level digital campaigns based on market requirements.
• Support new centre launches, doctor branding, medical campaigns and patient outreach initiatives.
• Coordinate with centre heads, doctors, counsellors and internal marketing teams.
• Manage marketing budgets and ensure effective utilisation and cost optimisation.
• Lead and mentor the digital marketing team and drive performance across multiple locations.
• Stay updated on digital trends, healthcare marketing practices and competitive activity.

Skills

Digital marketing

Performance marketing

Lead generation

Campaign management

Analytics

Stakeholder management

Mult-location campaigns

Travel across India

Tools

Google Ads

Meta Ads

SEO

Social Media Marketing

Job description

Job Description : Head Digital Marketing, Pan India

Wonder IVF and Childcare Pvt. Ltd. (WICPL)

Industry: Healthcare / Hospitals / IVF

Experience: Overall 10 – 15 years with minimum 7+ years in Healthcare/Hospitals

Location: Mumbai / Udaipur

Employment Type: Full-Time

About the Role

We are looking for an experienced Head – Digital Marketing, Pan India to lead digital marketing, patient acquisition and brand visibility initiatives across Wonder IVF's centers.

Key Responsibilities

• Develop and lead the Pan-India digital marketing strategy for the organisation.
• Drive lead generation, patient acquisition and digital performance across centres.
• Plan and manage campaigns across Google, Meta, social media, SEO and other digital platforms.
• Monitor CPL, lead quality, conversions, ROI/ROAS and campaign performance.
• Manage and coordinate with digital, creative, media and performance marketing agencies.
• Develop regional and centre-level digital campaigns based on market requirements.
• Support new centre launches, doctor branding, medical campaigns and patient outreach initiatives.
• Coordinate with centre heads, doctors, counsellors and internal marketing teams.
• Manage marketing budgets and ensure effective utilisation and cost optimisation.
• Lead and mentor the digital marketing team and drive performance across multiple locations.
• Stay updated on digital trends, healthcare marketing practices and competitive activity.

Required Skills & Experience

• Minimum 7 years of marketing experience, with substantial experience in hospitals, healthcare, IVF/fertility centers or clinical organizations.
• Strong hands‑on experience in Digital & Performance Marketing and Lead Generation.
• Proven experience with Google Ads, Meta Ads, SEO and Social Media Marketing.
• Experience managing agencies, vendors, budgets and multi-location campaigns.
• Strong understanding of patient acquisition and digital conversion funnels.
• Experience in healthcare brand communication and centre-level marketing.
• Strong analytical, communication, leadership and stakeholder‑management skills.
• Willingness to travel across India as required.

Mandatory

Healthcare/Hospital marketing experience is mandatory. Candidates without relevant healthcare marketing experience will not be considered.