Ads Content Manager

LaFetch; Gurugram District; On-site; INR 450,000 - 650,000; Full time

Job summary

LaFetch in Gurugram is seeking an Ads Content Manager to plan and continuously improve content for paid advertising campaigns. You will collaborate with designers to create GIFs and static creatives that align with campaign goals and LaFetch’s visual identity.

The role involves researching creative references, translating marketing objectives into briefs, and using performance insights to drive future content decisions. 1-3 years of relevant experience preferred.

Qualifications

• 1-3 years of experience in content, advertising, creative strategy, performance marketing, or a similar role.

Responsibilities

• Coordinate with LMC and marketing teams to understand campaigns, offers and requirements.
• Research and identify creative references, formats, hooks, and visual approaches for paid advertising.
• Develop structured ad content plans based on objectives, audience insights, and product priorities.
• Coordinate with designers to execute ad-specific GIFs, static creatives, and other formats.
• Brief designers on direction, references, messaging, formats, and requirements.
• Ensure ad creatives are delivered on time and aligned with campaign objectives and LaFetch’s visual identity.
• Analyze performance reports to improve upcoming content plans and creative directions.
• Maintain a repository of effective ad references and learnings for future campaigns.

Skills

Content Creation

Advertising

Creative Strategy

Performance Marketing

Coordination

Research

Tools

Meta Ads

Analytics

Job description

Gurugram | Full-time | On-site

About LaFetch

LaFetch is a fashion-first marketplace bringing together the best homegrown and premium brands, making fashion discovery seamless for customers across India. Alongside our pan-India shopping experience, LaFetch Quick offers 60-minute fashion delivery across Delhi NCR.

Content plays a key role in how LaFetch acquires customers, communicates offers, and drives performance across digital platforms.

The Role

We're looking for an Ads Content Manager who understands what makes an ad work. Someone who can spot a strong creative reference, turn performance insights into content ideas, and work closely with designers to build ads that are both visually compelling and conversion-focused.

You’ll be responsible for planning, coordinating, and improving the content created specifically for LaFetch’s paid advertising campaigns.

What You’ll Do

• Coordinate with the LMC and marketing teams to understand upcoming campaigns, offers, priorities, and advertising requirements.
• Research and identify relevant creative references, formats, hooks, and visual approaches for paid advertising.
• Develop structured ads content plans based on campaign objectives, audience insights, product priorities, and current content trends.
• Coordinate with designers to execute ad-specific GIFs, static creatives, and other visual formats.
• Brief designers clearly on creative direction, references, messaging, formats, and requirements.
• Ensure ad creatives are delivered on time and aligned with campaign objectives and LaFetch’s visual identity.
• Work closely with the performance marketing team to understand which creatives and content formats are driving results.
• Review monthly working content reports and identify patterns in creative performance.
• Use performance insights to improve upcoming content plans, creative directions, formats, and references.
• Maintain a repository of effective ad references, creative formats, and learnings that can be used for future campaigns.
• Stay updated with advertising trends, competitor creatives, emerging formats, and content approaches across Meta and other relevant platforms.

What We’re Looking For

• 1-3 years of experience in content, advertising, creative strategy, performance marketing, or a similar role.
• Strong understanding of social media advertising, particularly Meta ads.
• Good understanding of what makes visual content effective for paid campaigns.
• Strong research skills and the ability to identify relevant creative references quickly.
• Ability to translate marketing objectives into clear and actionable creative briefs.
• Strong coordination skills, especially when working with designers and cross-functional teams.
• Comfortable working with performance reports and using data to improve creative decisions.
• Strong attention to detail and ability to manage multiple campaigns and deadlines.
• Good understanding of fashion, social media, and current digital content trends.

Bonus Points If You

• Have worked on performance marketing creatives or Meta ad campaigns.
• Have experience working with designers, creative teams, or agencies.
• Understand basic creative performance metrics and how they influence content decisions.
• Have experience working in a fashion, beauty, lifestyle, D2C, or e-commerce environment.
• Can identify a strong ad concept before it becomes a trend.

Why Join LaFetch?

• Work on creative that directly contributes to customer acquisition and business growth.
• Get hands‑on exposure to performance marketing and fashion e‑commerce.
• Work closely with designers, marketers, and creative teams.
• Take ownership of the creative planning process rather than simply executing briefs.
• Work in a fast‑paced environment where ideas move quickly from reference to execution.

Location: Gurugram (On‑site)

If you know how to find the right reference, turn it into a strong creative direction, and use performance insights to make the next campaign better, we'd love to hear from you.