Adobe Target Developer

Programming.com; Bengaluru; On-site; INR 3,500,000 - 5,200,000; Full time

Job summary

Programming.com is seeking a hands-on Adobe Target and Adobe Launch Developer to lead personalization and tagging across high-traffic digital platforms. This engineering-focused role requires strong front-end development skills and practical experience building efficient analytics and personalization solutions.

You will design and implement full-stack personalization with Target, manage tagging via Launch, and integrate Target with Analytics, AEM, and AEP.

Qualifications

• 5+ years of frontend/full-stack development experience.
• 3+ years as an Adobe Target Developer.
• 2+ years in tag management and web analytics using Adobe Launch.
• Strong expertise in Adobe Target and WebSDK integration.
• Experience with Adobe Experience Platform (AEP) and Analytics.

Responsibilities

• Design and implement full-stack personalization using Adobe Target (server-side and client-side).
• Implement personalization and experimentation using Adobe Target Delivery APIs for SPA and modern frontend frameworks.
• Design, implement, and manage tagging with Adobe Launch using Rules, Data Elements, and Extensions.
• Configure AB, multivariate, and personalized experiences with a developer-focused approach, ensuring scalability and performance.
• Integrate Adobe Target with Analytics, AEM, AEP, and Audience Manager including data layer design.
• Design and manage event triggering, decisioning logic, and personalization flows originating from SPAs or backend services.
• Collaborate with product, analytics, and engineering teams to execute the experimentation roadmap.
• Partner with engineering to ensure code quality, performance, and security standards.

Skills

Frontend

Full-stack

Adobe Target

Adobe Launch

Web Analytics

Debugging

Job description

We are looking for a hands-on Adobe Target and Adobe Launch Developer to lead personalization and tagging efforts across high-traffic digital platforms. This role is engineering-focused and requires strong front-end development skills and practical experience in building efficient analytics and personalization solutions.

Key Responsibilities:

• Design and implement full-stack personalization solutions using Adobe Target, including server-side and client-side implementations.
• Implement personalization and experimentation using Adobe Target Delivery APIs, including integration with single-page applications (SPA) and modern frontend frameworks.
• Design, implement, and manage tracking tags using Adobe Launch (AEP Tags) via Rules, Data Elements, and Extensions.
• Configure and deploy A/B, multivariate, and personalized experiences using a developer-driven approach (not editor-only), ensuring scalability and performance.
• Integrate Adobe Target with Adobe Analytics, AEM, Adobe Experience Platform, and Audience Manager, including data layer design and implementation.
• Design and manage event triggering, decisioning logic, and personalization flows originating from SPAs, backend services, or middleware layers.
• Collaborate with product, analytics, and engineering teams to execute the experimentation roadmap
• Partner closely with engineering teams to ensure solutions meet code quality, performance, and security standards.

Required Skills & Qualifications:

• 5+ years of experience in frontend / full-stack development
• 3+ years of experience as an Adobe Target Developer
• 2+ years of hands-on experience in tag management and web analytics using Adobe Launch.
• Strong expertise in Adobe Target and WebSDK integration
• Experience with Adobe Experience Platform (AEP)
• Familiarity with Adobe Analytics and A4T integration
• Strong debugging and troubleshooting capabilities.
• Adobe Developer Certification for Adobe Experience Platform Tags or Adobe Analytics.

Preferred qualifications and Skills:

• Adobe Developer Certification for Adobe Experience Platform (Adobe Target and Adobe Launch).
• Experience with SPA frameworks like React or Angular.
• Knowledge of Content Management systems like AEM
• Experience working on e-commerce or high-traffic digital platforms
• Understanding of performance optimization and how page speed affects user experience.