Adobe Journey Optimizer

HTC Global; India; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

HTC Global Services is hiring for an Adobe Journey Optimizer specialist to design, build, and manage customer journeys. This role focuses on orchestrated campaigns, audience segmentation, and personalized content across channels.

The successful candidate will work with marketing, data engineering, and business teams to deliver engaging customer experiences using AJO, AEP, and Real-Time Customer Profile integrations. Immediate joiner encouraged.

Qualifications

• Hands-on experience with Adobe Journey Optimizer (AJO) and Orchestrated Campaigns.
• Strong knowledge of Adobe Experience Platform (AEP).
• Experience with XDM schemas, datasets, and identity namespaces.
• Experience with Real-Time Customer Profile.
• Audience segmentation and campaign orchestration experience.

Responsibilities

• Design, build, and manage customer journeys using Adobe Journey Optimizer.
• Configure campaigns using AJO Orchestrated Campaigns.
• Set up event-triggered and scheduled campaigns across channels.
• Create and manage audience segments using AEP.
• Configure journey entry criteria, conditions, branching, and waits.
• Work with XDM schemas, datasets, identity namespaces, and Real-Time Customer Profile.
• Implement personalization using customer profile attributes, event data, and dynamic content.
• Develop and troubleshoot message templates, content fragments, and decisioning rules.
• Configure data sources, events, and actions for journey orchestration.
• Monitor campaign performance, troubleshoot delivery issues, and optimize engagement.
• Collaborate with marketing, data engineering, and business teams.

Skills

Adobe Journey Optimizer

Orchestrated Campaigns

Adobe Experience Platform

XDM schemas

Real-Time Customer Profile

Audience segmentation

Campaign orchestration

SQL

REST APIs

JSON

Data integration

Consent management

Data governance

Job description

Exciting Opportunity Alert! HTC Global Services is hiring Adobe Journey Optimizer one of our premium projects.

HTC Global Services - a leading CMM level 5 global provider of innovative IT and Business Process Services and Solutions since 1990 with headquarters in Troy, Michigan, USA.

Key Responsibilities

• Design, build, and manage customer journeys using Adobe Journey Optimizer (AJO).
• Design, configure, and execute campaigns using AJO Orchestrated Campaigns.
• Configure event-triggered and scheduled campaigns across email, SMS, push notifications, and other channels.
• Create and manage audience segments using Adobe Experience Platform (AEP).
• Configure journey entry criteria, conditions, branching logic, and wait activities.
• Work with XDM schemas, datasets, identity namespaces, and Real-Time Customer Profile.
• Implement personalization using customer profile attributes, event data, and dynamic content.
• Develop and troubleshoot message templates, content fragments, and decisioning rules.
• Configure data sources, events, and actions for journey orchestration.
• Monitor campaign performance, troubleshoot delivery issues, and optimize customer engagement.
• Collaborate with marketing, data engineering, and business teams to deliver personalized customer experiences.

Required Skills

• Hands-on experience with Adobe Journey Optimizer (AJO) and Orchestrated Campaigns.
• Strong knowledge of Adobe Experience Platform (AEP).
• Experience with XDM schemas, datasets, identity namespaces, and Real-Time Customer Profile.
• Hands-on experience in audience segmentation, customer journeys, and campaign orchestration.
• Knowledge of campaign execution, email delivery, and dynamic content personalization.
• Familiarity with SQL, REST APIs, JSON, and data integration.
• Understanding of consent management, data governance, and privacy requirements.

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