Adobe Campaign Manager

Cynosure Corporate Solutions; Chennai District; On-site; INR 600,000 - 850,000; Full time

Job summary

Cynosure Corporate Solutions is seeking a skilled Campaign Manager with expertise in Adobe Campaign Classic to manage CRM campaigns for the French market. This role is based in India and involves close collaboration with international stakeholders to enhance customer experience, improve retention, and drive customer value.

Key responsibilities include translating requirements into workflow designs, collaborating with cross-functional teams, creating and deploying campaigns, building audiences,

Qualifications

• 3–5 years of experience in CRM, campaign management, or email marketing.
• Strong hands-on experience with Adobe Campaign Classic (mandatory).
• Ability to build and segment audiences within marketing automation platforms.
• Experience in executing customer engagement campaigns across email, SMS, push, and in-app channels.
• Experience working with multinational or multi-market teams is an advantage.

Responsibilities

• Translate business requirements into technical workflow designs within Adobe Campaign Classic.
• Collaborate with cross-functional teams to plan and execute CRM communications across multiple channels.
• Create, test, and deploy CRM and email marketing campaigns using Adobe Campaign Classic.
• Build, customize, and optimize end-to-end campaign workflows from requirements to execution.
• Create accurate target segments and audiences for campaigns.
• Monitor daily campaign performance, resolve failures, and ensure delivery.
• Design and execute promotions, automated journeys, and campaigns using tools like Stripo.
• Prepare weekly reports on key metrics and perform data analysis for insights.

Skills

Adobe Campaign Classic

CRM

Email marketing

Audience segmentation

Campaign analytics

Communication skills

Multinational teams

Tools

Stripo

Job description

Cynosure Corporate Solutions | Full time

Cynosure Corporate Solutions is a human capital services company. Our focus is to provide Executive Search, Recruitment, Training, Temporary Staffing services, Statutory Compliance's, and other HR aligned services. We understand the business goals of our clients and their need to align human resources to these goals. We are committed to provide high quality manpower in accordance to global standards and their requirements. Our candidates stand testimony to our professional competency.

We work with clients in IT/ITES, Manufacturing, Automobile, Health, Telecom, Media.

Job Description

Role Summary

We are seeking a skilled and proactive Campaign Manager with expertise in Adobe Campaign Classic to manage CRM campaigns for the French market. This role is based in India and involves close collaboration with international stakeholders to enhance customer experience, improve retention, and drive customer value.

Key Responsibilities

• Translate business requirements into technical workflow designs within Adobe Campaign Classic.
  
• Collaborate with cross-functional teams (including international stakeholders and database teams) to plan and execute CRM communications across SMS, email, push notifications, and other digital channels.
  
• Create, test, and deploy CRM and email marketing campaigns using Adobe Campaign Classic.
  
• Build, customize, and optimize end-to-end campaign workflows — from requirement gathering and development to execution and quality control.
  
• Create accurate target segments and audiences for campaigns.
  
• Monitor daily campaign performance, resolve failures, and ensure successful delivery.
  
• Design and execute promotions, automated journeys, and campaigns using tools like Stripo and similar platforms.
  
• Prepare weekly reports on key performance metrics such as open rates, click rates, and conversions, and perform data analysis for insights.
  

Requirements

• 3–5 years of experience in CRM, campaign management, or email marketing.
  
• Strong hands-on experience with Adobe Campaign Classic (mandatory).
  
• Ability to build and segment audiences within marketing automation platforms.
  
• Experience in executing customer engagement campaigns across email, SMS, push, and in-app channels.
  
• Strong communication skills and ability to independently manage CRM initiatives.
  
• Prior experience in fast-paced, high-growth, or SaaS/e-commerce environments is highly desirable.
  
• Experience working with multinational or multi-market teams is an advantage.