Adobe Campaign Developer/ Manager - Mumbai - Rotational shift

Trigent Software; Mumbai; On-site; INR 800,000 - 1,400,000; Full time

Job summary

Trigent Software in Mumbai is seeking an Adobe Campaign Classic specialist to join our marketing technology team. You will conduct campaign reviews, validate data, perform QA testing across channels, and ensure journeys execute as designed.

The role emphasizes data integrity, compliance with privacy laws, and collaboration with marketing, analytics, and development colleagues. Immediate joining and a rotational shift are preferred.

Qualifications

• Adobe Campaign Classic expertise with SQL and JavaScript.
• End-to-end campaign execution including segmentation and journey automation.
• Strong QA/testing and validation of campaign setups.
• Data validation and data integrity checks.
• Excellent collaboration with cross-functional teams.
• Rotational shift; immediate joiners preferred.

Responsibilities

• Review campaign requirements to align with objectives and personalization.
• Test campaigns across Email, SMS, Push, and more to verify accuracy.
• Validate data, audience lists, and dynamic content conditions.
• Test customer journeys and automation workflows.
• Ensure compliance with data privacy laws and anti-spam rules.
• Provide optimization insights to improve engagement and conversions.
• Set up and validate A/B tests and analyze results.
• Maintain documentation of testing processes and results.
• Collaborate with marketing, PM, data analysts, and developers.
• Stay updated with Adobe Campaign features and best practices.
• Record ticket updates and maintain data hygiene.
• Produce required reports for clients and leadership.

Skills

Adobe Campaign Classic

SQL

JavaScript

Campaign Management

Quality Assurance

Troubleshooting

Data Analysis

Collaboration

Marketing Automation

Education

Graduate degree

Tools

Adobe Campaign Classic

SQL Editor

JavaScript

Job description

Job Description

Campaign Review

• Conduct thorough reviews of marketing campaign requirements and specifications to understand the campaign objectives, target audience, segmentation rules, and personalization requirements.

Quality Assurance Testing

• Execute testing of campaign setups across different channels Email, SMS, Push, Direct mail, social, paid campaign etc., data queries, to validate the accuracy and functionality of the campaign components.

Data Validation

• Verify the integrity of data used in the campaigns, including audience lists, data extensions, and dynamic content personalization, to ensure that the right message is delivered to the right audience.

Journey Testing

• Validate customer journeys and automation workflows to ensure that subscribers progress through the intended paths and receive the appropriate messages at each stage.

Compliance and Best Practices

• Ensure email campaigns adhere to email marketing best practices, data privacy regulations, and anti‑spam laws.

Campaign Optimization

• Provide insights and recommendations to optimize campaign performance, increase engagement, and achieve better conversion rates.

A/B Testing

• Support A/B testing efforts by setting up and validating test campaigns, analyzing results.

Documentation

• Maintain comprehensive documentation of campaign testing processes, results, and issue resolutions.

Collaboration

• Work closely with marketing teams, project managers, data analysts, and developers to address campaign‑related challenges and implement improvements.
• Collaborate with the development team to ensure that creative build aligns with the campaign objectives and data build.

Continuous Improvement

• Stay updated with the latest Adobe Campaign Classic features, best practices, and industry trends to enhance campaign build quality and overall marketing effectiveness.

Work Orchestration and Data Hygiene

• Fully understand ticketing/request management tool and accurately record updates, data points, timestamps, etc. to provide seamless experience to both internal and external stakeholders.
• Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklists and other important process documents to carry out all required tasks.
• Complete all required reports so that accurate numbers are reported to both client and leadership.

Must Have Skills

• Adobe Campaign Classic Expertise: In-depth knowledge of Adobe Campaign functionalities, landing pages and knowledge of SQL, JavaScript.
• Campaign Management: Experience in end‑to‑end campaign execution, including segmentation, audience targeting, content personalization, and journey automation.
• Quality Assurance: Strong attention to detail and ability to conduct rigorous testing and validation of campaign setups.
• Technical Troubleshooting: Proficiency in identifying and resolving technical issues related to Adobe Campaign Classic configurations and data integration.
• Marketing Automation: Understanding of marketing automation principles and best practices for customer engagement and conversion.
• Data Analysis: Basic data analysis skills to interpret campaign performance metrics and make data‑driven recommendations.
• Collaboration: Excellent communication skills to collaborate effectively with cross‑functional teams and convey complex technical concepts to non‑technical stakeholders.

Additional Requirements

• Any graduates with minimum 4 + yrs of experience in Adobe Campaign Classic are required.
• Rotational shift.
• Immediate joiners are preferred.
• Both way cab facility is provided.