Web Developer/Frontend Developer

United States Digital Space LLC; Maharashtra; On-site; INR 446,400 - 502,200; Full time

Job summary

United States Digital Space LLC in Mumbai is seeking a Software Engineering - Web Developer to join our team in-person. The role centers on campaign review, QA testing, data validation, journey testing, and ensuring compliance with best practices.

You will collaborate with marketing and development teams to build robust campaign experiences using SQL and JavaScript, while staying updated on Adobe Campaign Classic features and data integration techniques.

Qualifications

• In-depth knowledge of Adobe Campaign functionalities, landing pages, and SQL/JavaScript.
• End-to-end campaign execution: segmentation, audience targeting, personalization, and journey automation.
• Strong attention to detail for testing and validation of campaign setups.
• Ability to troubleshoot Adobe Campaign Classic configurations and data integration issues.
• Understanding of marketing automation principles and customer engagement best practices.
• Basic data analysis to interpret campaign metrics and suggest improvements.
• Excellent collaboration to work with cross-functional teams and explain technical concepts.

Responsibilities

• Campaign Review to understand objectives, audience, segmentation, and personalization requirements.
• Quality Assurance Testing across channels to validate campaign components.
• Data Validation for audience lists, data extensions, and personalization data.
• Journey Testing to ensure correct subscriber progress and messaging.
• Compliance and Best Practices adherence to privacy laws and anti-spam rules.
• Campaign Optimization insights to improve engagement and conversions.
• A/B Testing support by setting up tests and analyzing results.
• Documentation of testing processes, results, and resolutions.
• Collaborate with Marketing, PMs, data analysts, and developers on improvements.
• Coordinate with Development to align creative builds with objectives and data.
• Stay updated with Adobe Campaign Classic features and industry trends.
• Record task updates and data hygiene in ticketing systems.
• Follow DTPs/SOPs and checklists for required tasks.
• Prepare reports for clients and leadership.

Skills

Adobe Campaign Classic

Campaign Management

Quality Assurance

Technical Troubleshooting

Marketing Automation

Data Analysis

Collaboration

Tools

SQL

JavaScript

Job description

Software Engineering - Web Developer (Mumbai)

Position Compensation: ₹40,000.00 - ₹45,000.00 per month

Responsibilities

• Campaign Review: Conduct thorough reviews of marketing campaign requirements and specifications to understand the campaign objectives, target audience, segmentation rules, and personalization requirements.
• Quality Assurance Testing: Execute testing of campaign setups across different channels – Email, SMS, Push, Direct mail, social, paid campaign etc., data queries, to validate the accuracy and functionality of the campaign components.
• Data Validation: Verify the integrity of data used in the campaigns, including audience lists, data extensions, and dynamic content personalization, to ensure that the right message is delivered to the right audience.
• Journey Testing: Validate customer journeys and automation workflows to ensure that subscribers progress through the intended paths and receive the appropriate messages at each stage.
• Compliance and Best Practices: Ensure email campaigns adhere to email marketing best practices, data privacy regulations, and anti‑spam laws.
• Campaign Optimization: Provide insights and recommendations to optimize campaign performance, increase engagement, and achieve better conversion rates.
• A/B Testing: Support A/B testing efforts by setting up and validating test campaigns, analyzing results.
• Documentation: Maintain comprehensive documentation of campaign testing processes, results, and issue resolutions.
• Collaboration with Marketing Teams: Work closely with marketing teams, project managers, data analysts, and developers to address campaign-related challenges and implement improvements.
• Collaboration with Development Team: Ensure that creative build aligns with the campaign objectives and data build.
• Continuous Improvement: Stay updated with the latest Adobe Campaign Classic features, best practices, and industry trends to enhance campaign build quality and overall marketing effectiveness.
• Work Orchestration and Data Hygiene: Fully understand ticketing/request management tool and accurately record updates, data points, timestamps, etc. to provide a seamless experience to both internal and external stakeholders.
• Adherence to DTPs/SOP: Follow Desktop Procedures (DTPs) / Standard Operating Procedures (SOP), checklists and other important process documents to carry out all required tasks.
• Reporting: Complete all required reports so that accurate numbers are reported to both client and leadership.

Must Have Skills

• Adobe Campaign Classic Expertise: In-depth knowledge of Adobe Campaign functionalities, landing pages and knowledge of SQL, JavaScript.
• Campaign Management: Experience in end-to-end campaign execution, including segmentation, audience targeting, content personalization, and journey automation.
• Quality Assurance: Strong attention to detail and ability to conduct rigorous testing and validation of campaign setups.
• Technical Troubleshooting: Proficiency in identifying and resolving technical issues related to Adobe Campaign Classic configurations and data integration.
• Marketing Automation: Understanding of marketing automation principles and best practices for customer engagement and conversion.
• Data Analysis: Basic data analysis skills to interpret campaign performance metrics and make data‑driven recommendations.
• Collaboration: Excellent communication skills to collaborate effectively with cross‑functional teams and convey complex technical concepts to non‑technical stakeholders.

Experience

• Front‑end development: 5 years (Preferred)
• Adobe Campaign: 5 years (Preferred)
• SQL: 5 years (Preferred)
• JavaScript: 5 years (Preferred)

Work Location

In person