Senior Adobe Product Expert

TAT IT Technolgies; India; On-site; INR 600,000 - 1,200,000; Full time

Job summary

An innovative firm is seeking a Senior Adobe Product Expert to lead the implementation and optimization of Adobe Campaign Classic. This role is crucial for enhancing marketing automation in the banking domain, requiring deep technical expertise and strategic guidance. The ideal candidate will troubleshoot complex issues, collaborate with diverse teams, and provide mentorship to ensure best practices in campaign execution. This position offers a unique opportunity to work with cutting-edge MarTech platforms and contribute significantly to impactful marketing initiatives. If you are passionate about leveraging technology for marketing success, this role is perfect for you.

Qualifications

• Deep knowledge of Adobe Campaign Classic and campaign execution.
• Experience with configuring and troubleshooting Adobe Campaign Classic.

Responsibilities

• Serve as the primary expert for Adobe Campaign Classic and optimize workflows.
• Collaborate with teams to enhance campaign effectiveness and resolve issues.

Skills

Adobe Campaign Classic

JavaScript

SQL

CRM Integration

Email Marketing Strategies

Data Modeling

ETL Processes

APIs

Performance Optimization

Education

Bachelor's Degree in a related field

Tools

Adobe Campaign Classic

Salesforce Marketing Cloud

Microsoft Dynamics 365

Jira

Confluence

Postman

Selenium

Job description

We have an urgent requirement for Senior Adobe Product Expert- Adobe Campaign Classic (MarTech experience is desirable) in Banking Domain for our banking client based in UAE (PWFH).

Mandatory Skills:

• Deep knowledge of Adobe Campaign Classic architecture, database structures, and campaign execution.
• Experience with configuring, scripting, and troubleshooting in Adobe Campaign Classic (JavaScript, XML, SQL).
• Integration experience with CRM, CDP, and other MarTech platforms (Salesforce, Microsoft Dynamics 365, Adobe Experience Cloud).
• Understanding of delivery best practices, including email marketing strategies, SMS, and push notifications.

Details Of Role:

• Serve as the subject matter expert on Adobe Campaign Classic (ACC) configuration, optimization, and best practices.
• Provide strategic guidance on campaign automation, customer segmentation, and personalization.
• Troubleshoot and resolve complex technical issues related to Adobe Campaign Classic.
• Collaborate with marketing, IT, and business teams to enhance campaign effectiveness.
• Conduct training and knowledge-sharing sessions for internal teams.

Technical & Analytical Skills:

• Data modeling, segmentation, and ETL processes for marketing automation.
• Strong SQL skills for querying, data extraction, and troubleshooting.
• Proficiency in APIs, web services, and system integrations (REST, SOAP).
• Performance optimization techniques to enhance efficiency in campaign execution.
• Familiarity with cloud-based deployment (AWS, Azure, Google Cloud).

Tools & Software:

• Marketing Automation & MarTech: Adobe Campaign Classic (must have); Nice to have: Microsoft Dynamics 365 Outbound or Real Time Marketing, Salesforce Marketing Cloud, Marketo, Oracle Eloqua or similar.
• Data & Integration: SQL, JSON, XML, REST/SOAP APIs, ETL tools.
• Collaboration & Documentation: Azure, Microsoft Teams, Jira, Confluence, Slack.
• Testing & QA Tools: Adobe Campaign testing frameworks; Nice to have: Postman, Selenium, etc.
• Project & Process Management: Agile methodologies (Scrum, Kanban) for project execution.

Roles & Responsibilities:

• Serve as the primary expert for Adobe Campaign Classic, providing deep technical and product expertise.
• Lead the implementation, configuration, and customization of Adobe Campaign Classic to meet business needs.
• Optimize and maintain campaign workflows, automation, and data integration with interconnected MarTech platforms.
• Ensure best practices in data security, performance optimization, and system scalability.
• Troubleshoot and resolve technical issues, ensuring stability, efficiency, and seamless operation.
• Work closely with the Project Manager and Technical Lead to ensure timely and high-quality delivery within defined parameters.
• Collaborate with the QA Specialist to ensure proper testing, validation, and quality assurance.
• Oversee platform upgrades, migrations, and versioning to minimize disruptions.
• Act as a bridge between business and IT teams, translating business requirements into technical solutions.
• Provide mentorship and training to internal teams, sharing best practices and industry insights.

Seniority level

Associate

Employment type

Contract

Job function

Sales and Business Development

Industries

Technology, Information and Internet