Adobe Campaign Developer

BCforward; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

BCforward in Mumbai is seeking a Web Developer to manage multi-channel marketing campaigns, ensure data accuracy, and support campaign automation and personalization.

You will collaborate with marketing, data analysts and developers to deliver compliant, high-quality campaigns and continuous improvement, while maintaining thorough documentation and rigorous testing.

Qualifications

• In-depth knowledge of Adobe Campaign Classic functionalities, landing pages, and SQL/JavaScript integration.
• Experience in end-to-end campaign execution including segmentation and journey automation.
• Strong testing, validation, and data quality assurance across campaign components.

Responsibilities

• Review marketing campaign requirements to understand objectives, audience, and personalization needs.
• Test campaign setups across channels (Email, SMS, Push, Social) for accuracy and functionality.
• Validate data used in campaigns: audiences, data extensions, dynamic content.
• Test customer journeys and automation to ensure proper progression and messaging.
• Ensure compliance with email marketing best practices and data privacy laws.
• Provide insights to optimize performance and conversions; support A/B testing and result analysis.
• Maintain documentation of testing processes, results, and issues resolutions.
• Collaborate with marketing, PMs, data analysts, and developers to implement improvements.
• Stay updated on Adobe Campaign Classic features and industry trends.
• Record updates and data points accurately using the ticketing system; follow SOPs.
• Produce reports for clients and leadership to reflect campaign health and outcomes.

Skills

Campaign management

Quality assurance

Marketing automation

Data analysis

Collaboration

Technical troubleshooting

Tools

Adobe Campaign Classic

SQL

JavaScript

Job description

Web Developer

Mumbai

Job Description: \"Responsibilities:

Campaign Review:

• Conduct thorough reviews of marketing campaign requirements and specifications to understand the campaign objectives, target audience, segmentation rules, and personalization requirements.

Quality Assurance Testing:

• Execute testing of campaign setups across different channels Email, SMS, Push, Direct mail, social, paid campaign etc., data queries, to validate the accuracy and functionality of the campaign components.

Data Validation:

• Verify the integrity of data used in the campaigns, including audience lists, data extensions, and dynamic content personalization, to ensure that the right message is delivered to the right audience.

Journey Testing:

• Validate customer journeys and automation workflows to ensure that subscribers progress through the intended paths and receive the appropriate messages at each stage.

Compliance and Best Practices:

• Ensure email campaigns adhere to email marketing best practices, data privacy regulations, and anti-spam laws.

Campaign Optimization:

• Provide insights and recommendations to optimize campaign performance, increase engagement, and achieve better conversion rates.

A/B Testing:

• Support A/B testing efforts by setting up and validating test campaigns, analyzing results.

Documentation:

• Maintain comprehensive documentation of campaign testing processes, results, and issue resolutions.

Collaboration:

• Work closely with marketing teams, project managers, data analysts, and developers to address campaign-related challenges and implement improvements.
• Collaborate with development team to ensure that creative build align with the campaign objectives and data build.

Continuous Improvement:

• Stay updated with the latest Adobe Campaign Classic features, best practices, and industry trends to enhance campaign build quality and overall marketing effectiveness.

Work Orchestration and Data hygiene:

• Fully understand ticketing/request management tool and accurately record updates, data points, timestamps etc. to provide seamless experience to both internal and external stakeholders.
• Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document to carry out all required tasks.
• Complete all required reports so that accurate numbers are reported to both client and leadership.

Must Have Skills:

• Adobe Campaign Classic Expertise: In-depth knowledge of Adobe Campaign functionalities, landing pages and knowledge of SQL, JavaScript.
• Campaign Management: Experience in end-to-end campaign execution, including segmentation, audience targeting, content personalization, and journey automation.
• Quality Assurance: Strong attention to detail and ability to conduct rigorous testing and validation of campaign setups.
• Technical Troubleshooting: Proficiency in identifying and resolving technical issues related to Adobe Campaign Classic configurations and data integration.
• Marketing Automation: Understanding of marketing automation principles and best practices for customer engagement and conversion.
• Data Analysis: Basic data analysis skills to interpret campaign performance metrics and make data-driven recommendations.
• Collaboration: Excellent communication skills to collaborate effectively with cross-functional teams and convey complex technical concepts to non-technical stakeholders