Adobe Campaign Developer

Infosys; Bengaluru; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Infosys is seeking an experienced Adobe Campaign Developer in Bengaluru. You will design, develop, and maintain campaign workflows while executing marketing strategies through Adobe Campaign Classic.

The ideal candidate should possess over 4 years of hands-on experience and relevant educational qualifications, including a Bachelor of Engineering. Join us to optimize campaign executions and deliver exceptional customer journeys.

Qualifications

• 4+ years of hands-on experience in Adobe Campaign development or related role.
• Strong experience in translating marketing needs into technical implementations.

Responsibilities

• Design and maintain campaign workflows and technical configurations.
• Implement audience segmentation and personalization logic.
• Monitor campaign runs and resolve issues.

Skills

Adobe Campaign Classic expertise

Journey orchestration

Campaign workflow development

Education

Bachelor of Engineering

MTECH, MBA, MCA, MSC

Job description

Educational Requirements: Bachelor of Engineering

Service Line: Digital Experience

Responsibilities

• Design, develop, and maintain campaign workflows, deliveries, and technical configurations in Adobe Campaign Classic.
• Build and support customer journeys and orchestration use cases using AJO, ensuring timely and accurate execution across channels.
• Implement audience segmentation, targeting rules, and personalization logic using profile and behavioral data.
• Develop and optimize campaign assets and templates (including dynamic content) to support reusable, scalable execution.
• Configure and troubleshoot integrations, data mappings, and inbound/outbound data flows required for campaign operations.
• Monitor campaign runs, identify failures or performance bottlenecks, and drive root-cause resolution with clear documentation.
• Ensure adherence to best practices for deliverability, compliance, and data governance while executing campaigns.
• Partner with stakeholders to gather requirements, estimate effort, and deliver enhancements aligned to business goals.

Technical and Professional Requirements

• Minimum Qualifications: BE, ME, BTECH, MTECH, MCA, MSC, or MBA. 34 years of hands-on experience working as an Adobe Campaign Developer or in a closely related campaign engineering role.
• Strong working experience in Adobe Campaign Classic including workflow development, campaign execution, and troubleshooting.
• Practical experience with AJO for journey orchestration and cross-channel campaign execution.
• Ability to translate marketing requirements into technical implementations with attention to quality and reliability.

Preferred Skills

• Technology->Digital Marketing->Adobe Campaign