Adobe Campaign Developer

Keka Inc.; Hyderabad; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Keka Inc. in Hyderabad seeks an experienced Adobe Campaign V8 Consultant to design, implement, and optimize enterprise marketing automation.

You will lead migrations from Adobe Campaign Standard to V8 Enterprise, architect end-to-end integrations with Treasure Data CDP, and drive multi-channel campaigns across Email, SMS, and Push. Your role focuses on campaign governance, data quality, and scalable workflows, collaborating with business and technical teams in an Agile environment to deliver

Qualifications

• Experience migrating from Adobe Campaign Standard to Adobe Campaign V8 Enterprise.
• Architect enterprise-scale marketing automation solutions.
• Strong understanding of segmentation, personalization and campaign orchestration.
• Experience integrating CDP solutions with marketing ecosystems.

Responsibilities

• Lead the migration of Adobe Campaign Standard to Adobe Campaign V8 Enterprise.
• Design end-to-end integrations between Adobe Campaign V8 and Treasure Data CDP.
• Develop and execute multi-channel campaigns across Email, SMS and Push.
• Design and manage complex workflows, journeys, triggers, and automation.
• Integrate Adobe Campaign with enterprise apps and third-party platforms via APIs.
• Create responsive email templates using HTML and ensure cross-platform compatibility.
• Monitor performance, troubleshoot delivery issues, and optimize campaigns.
• Collaborate with stakeholders to gather requirements and deliver scalable solutions.
• Ensure governance, data quality, security and compliance for campaigns.

Tools

Adobe Campaign V8 Enterprise

Treasure Data CDP

API Integrations

HTML for Email Development

Campaign Automation

Agile Delivery

Job description

We are looking for an experienced Adobe Campaign V8 Consultant to design, implement, and optimize enterprise marketing automation solutions. The ideal candidate should have strong expertise in Adobe Campaign V8 Entrprise version , customer data platform integrations, and multi-channel campaign execution. This role involves leading migration initiatives, integrating enterprise marketing ecosystems, and delivering high-performing customer engagement campaigns.

Key Responsibilities

• Lead the migration of Adobe Campaign Standard to Adobe Campaign V8 Enterprise .
• Design and architect end-to-end integrations between Adobe Campaign V8 and Treasure Data CDP .
• Develop, configure, and execute multi-channel marketing campaigns across Email, SMS, and Push Notifications.
• Design and manage complex campaign workflows, customer journeys, triggers, and automation processes.
• Integrate Adobe Campaign with enterprise applications and third-party platforms using APIs and CDP solutions.
• Create responsive email templates using HTML and ensure cross-platform compatibility.
• Monitor campaign performance, troubleshoot delivery issues, and optimize campaign effectiveness.
• Collaborate with business stakeholders, marketing teams, and technical teams to gather requirements and deliver scalable solutions.
• Ensure adherence to best practices for campaign governance, data quality, security, and compliance.

Required Skills

Product Expertise

Core Technical Skills

• HTML for Email Development
• Customer Data Platform (CDP) Integration
• Treasure Data Integration
• API-based Integrations
• Workflow & Campaign Automation

Preferred Experience

• Hands-on experience in migrating from Adobe Campaign Standard to Adobe Campaign V8 .
• Experience in architecting enterprise-scale marketing automation solutions.
• Strong understanding of customer segmentation, personalization, and campaign orchestration.
• Knowledge of campaign performance monitoring, reporting, and optimization.
• Experience working in Agile delivery environments.