Adobe Campaign Classic Developer - Mumbai - Rotational shift

Trigent Software; Mumbai; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Trigent Software in Mumbai is seeking a skilled Adobe Campaign professional to lead campaign testing, data validation, and journey orchestration. You will collaborate with marketing, data analysts, and developers to ensure campaigns meet objectives across Email, SMS, push and social channels.

The role requires deep knowledge of Adobe Campaign Classic, strong QA discipline, and the ability to translate requirements into reliable, compliant campaigns.

Qualifications

• Adobe Campaign Classic expertise including functionalities and landing pages.
• Experience with end-to-end campaign execution, segmentation, audience targeting, and journey automation.
• Strong QA skills with rigorous testing and validation.
• Proficiency in troubleshooting Adobe Campaign configurations and data integration.
• Marketing automation and data analysis fundamentals.
• Collaborative communication across cross-functional teams.

Responsibilities

• Review and validate end-to-end campaign specifications and objectives.
• Test campaign setups across channels (Email, SMS, push, etc.) for accuracy.
• Validate audience data, data extensions, and dynamic content personalization.
• Test customer journeys and automation workflows.
• Ensure compliance with data privacy and anti-spam regulations.
• Provide optimization insights to improve engagement and conversions.
• Support A/B testing and analyze results.
• Maintain documentation of testing processes and results.
• Collaborate with marketing, PMs, data analysts, and developers.
• Stay updated on Adobe Campaign Classic features and best practices.
• Understand ticketing systems and ensure accurate data logging.
• Follow SOPs and complete required reports.

Skills

Adobe Campaign Classic

Campaign Management

Quality Assurance

Technical Troubleshooting

Marketing Automation

Data Analysis

Collaboration

Tools

SQL

JavaScript

Job description

Campaign Review

• Conduct thorough reviews of marketing campaign requirements and specifications to understand the campaign objectives, target audience, segmentation rules, and personalization requirements.

Quality Assurance Testing

• Execute testing of campaign setups across different channels Email, SMS, Push, Direct mail, social, paid campaign etc., data queries, to validate the accuracy and functionality of the campaign components.

Data Validation

• Verify the integrity of data used in the campaigns, including audience lists, data extensions, and dynamic content personalization, to ensure that the right message is delivered to the right audience.

Journey Testing

• Validate customer journeys and automation workflows to ensure that subscribers progress through the intended paths and receive the appropriate messages at each stage.

Compliance and Best Practices

• Ensure email campaigns adhere to email marketing best practices, data privacy regulations, and anti-spam laws.

Campaign Optimization

• Provide insights and recommendations to optimize campaign performance, increase engagement, and achieve better conversion rates.

A/B Testing

• Support A/B testing efforts by setting up and validating test campaigns, analyzing results.

Documentation

• Maintain comprehensive documentation of campaign testing processes, results, and issue resolutions.

Collaboration

• Work closely with marketing teams, project managers, data analysts, and developers to address campaign-related challenges and implement improvements.
• Collaborate with development team to ensure that creative build align with the campaign objectives and data build.

Continuous Improvement

• Stay updated with the latest Adobe Campaign Classic features, best practices, and industry trends to enhance campaign build quality and overall marketing effectiveness.

Work Orchestration and Data hygiene

• Fully understand ticketing/request management tool and accurately record updates, data points, timestamps etc. to provide seamless experience to both internal and external stakeholders.
• Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document to carry out all required tasks.
• Complete all required reports so that accurate numbers are reported to both client and leadership.

Must Have Skills

• Adobe Campaign Classic Expertise: In-depth knowledge of Adobe Campaign functionalities, landing pages and knowledge of SQL, JavaScript.
• Campaign Management: Experience in end-to-end campaign execution, including segmentation, audience targeting, content personalization, and journey automation.
• Quality Assurance: Strong attention to detail and ability to conduct rigorous testing and validation of campaign setups.
• Technical Troubleshooting: Proficiency in identifying and resolving technical issues related to Adobe Campaign Classic configurations and data integration.
• Marketing Automation: Understanding of marketing automation principles and best practices for customer engagement and conversion.
• Data Analysis: Basic data analysis skills to interpret campaign performance metrics and make data-driven recommendations.
• Collaboration: Excellent communication skills to collaborate effectively with cross-functional teams and convey complex technical concepts to non-technical stakeholders"

Work from Office
Shift: Rotational shift