Analytics Implementation Analyst (2-4 Years / GA4 & GTM)

Omnicom Media; Bengaluru; On-site; INR 800,000 - 1,200,000; Full time

Job summary

OGS-Omnicom's Integrated Solutions Engine seeks an Analytics Implementation - Analyst to plan, manage, and prioritise delivery of complex digital analytics solutions for global brands. You will work with top global clients and support the Media Solutions team in delivering analytics and cloud insights into media ROI.

Expect to manage web/app analytics implementations, present insights to agency partners, and stay ahead of trends in analytics, ad tech, and privacy standards.

Qualifications

• A full-time graduate degree (Mandatory).
• Minimum of 2-4 years in a technical role implementing Analytics solutions across GTM.
• Auditing of existing tags, develop new tags, triggers, variables.
• Experience of GA4/UA Reporting would be an added advantage.
• Hands-on experience developing SDRs, data layers and implementing digital tagging strategies.
• Knowledge of digital privacy standards and cross-browser compatibility.
• Ecommerce Tag analysis & implementation with at least 1 lifecycle.
• Validation of tags & QC using extensions.
• Able to implement GMP & other 3rd party tags.
• Willingness to take on unprecedented challenges and be adaptable.

Responsibilities

• Managing web and app digital analytics implementations.
• Present solutions, insights, and results to agency partners in meaningful ways.
• Collaborate across agency teams and support execution of analytics and cloud insights into actionable media ROI.
• Help with the development and review of team documentation.
• Execute strategic analytics solutions particularly in GTM.
• Be on top of the latest analytics, cloud and marketing and advertising technology trends.

Skills

Google Analytics GA4

Google Tag Manager

Reporting & Insights

Education

Graduate degree

Job description

Location: Hyderabad, Chennai, Coimbatore, Bengaluru

Exp Required: 2-4 Years

Skills Required: Google Analytics GA4, Google Tag Manager, Reporting & Insights

Join us at OGS

We are OGS-Omnicom's Integrated Solutions Engine that brings together a global talent community and connected capabilities in data, creative, media, commerce, and technology to build adaptive, future-ready solutions.

We are redefining the global capability center - not as an offshoring hub, but as a true inside edge. OGS is the place where the future is tested, built, and scaled for the world’s most ambitious agencies and clients.

With over 4300+ talented professionals in India, we are proud to be a diverse, inclusive, and collaborative community that thrives on innovation and excellence. Our teams work with some of the world’s most iconic brands, helping them move faster and achieve more—everywhere. We are growing rapidly and looking for passionate individuals to be part of this journey.

Let us build this, together!

About the role

This exciting role of a Analytics Implementation - Analyst requires you to plan, manage and prioritise timely delivery of complex digital analytics solutions for our global brands. Your expertise of ad tech and digital analytics solutions would make you a great fit for this position. This is a great opportunity to work closely with the Top Global brands and own large and reputed accounts. Need to support Global clients and account Managers of our Media Solutions team and capable of:

• Managing web and app digital analytics implementations
• Present solutions, insights, and results to agency partners in meaningful ways
• Collaborate across agency teams and support execution of analytics and cloud insights into actionable media ROI
• Help with the development and review of team documentation
• Execute strategic analytics solutions particularly in GTM
• Support drafting project scopes of work and proposals as needed
• Be on top of the latest analytics, cloud and marketing and advertising technology trends

Must-Have Qualifications & Experience

• A full-time graduate degree (Mandatory)
• Minimum of 2-4 years in a technical role, implementing Analytics solutions across the Google Tag Manager GTM (Adobe Analytics stacks or other TMS also preferred)
• Auditing of the existing tags, develop new tags, triggers, variables & others.
• Experience of GA4/UA Reporting would be an added advantage
• Hands on experience developing SDR’s, data layers and implementing digital tagging strategies
• Knowledge of digital privacy standards, cross browser adaptability & others
• Ecommerce Tag analysis & implementation experience with at least 1 life cycle
• Validation of the tags & QC using extensions
• Able to implement GMP & other 3rd party tags.
• Willingness to take on unprecedented challenges and be adaptable to a rapidly changing environment
• Self-starter, highly motivated to excel w/minimal supervision.