Admission Counsellor

Vidyashilp Education Group (VSEG); Bagalur; On-site; INR 300,000 - 600,000; Full time

Job summary

Vidyashilp Education Group (VSEG) invites applications for Admissions Counsellor/Sr Admissions Counsellor at our Vidyashilp Schools and Vidyasagar Pre Schools campuses in Tamil Nadu. The role focuses on converting leads to enrollments, guiding families through applications and assessments, and coordinating admissions activities across campuses.

The incumbent will engage with prospective families, coordinate campus tours, manage timelines, and collaborate with academics, finance, and marketing to

Responsibilities

• Respond to 100% of inquiries within 24 hours via phone, email, or CRM.
• Qualify and categorize leads based on interest, readiness, and fit.
• Maintain detailed lead records in CRM (accuracy > 98%).
• Welcome and engage all walk-in prospects; offer information and tour support.
• Guide families through the application process and documentation.
• Track and manage application timelines to ensure a <7-day turnaround per stage.
• Schedule and coordinate applicant assessments within defined business days; liaise with academic team.
• Coordinate interviews with principal/teachers within 1 week of assessment.
• Ensure timely release of admission offers post-approval; send offer letters within 2 working days.
• Follow up with families to confirm offer acceptance or concerns within 3–5 days.
• Guide families through fee structure, deadlines, policies, and payment methods; ensure enrollment documentation compliance.

Job description

Job Title: Admissions Counsellor/ Sr Admissions Counsellor

Location: VSEG School Campuses- Vidyashilp Schools & Vidyasagar Pre Schools

Reports to: Admissions Team Lead

Function: Admissions & Enrolment Management

Job Summary

The Admissions Counselor plays a critical role in converting leads into enrolled students by managing each stage of the admissions process. This includes engaging with prospective families, guiding them through application and assessment, and supporting final enrollment steps. The role also involves cross-functional collaboration, reporting, and event participation, all aligned to meet annual enrollment targets.

Key Responsibilities by Lead Conversion Stage

1. Inquiries & Initial Contact (Calls & Emails)

• Respond to 100% of inquiries within 24 hours via phone, email, or CRM.
• Qualify and categorize leads based on interest, readiness, and fit.
• Maintain detailed lead records in CRM (accuracy > 98%).

2. Walk-ins & Campus Visits

• Welcome and engage all walk-in prospects; offer immediate information and tour support.
• Conduct or coordinate minimum XX campus tours per admission cycle.
• Maintain a >95% satisfaction rating in post-visit feedback.

3. Application Stage

• Guide families through the application process and documentation.
• Achieve XX%+ application completion rate through follow-up and support.
• Track and manage application timelines to ensure a <7-day turnaround per stage.

4. Assessment Coordination

• Schedule and coordinate applicant assessments or entrance tests within X business days of application completion.
• Liaise with the academic team for test administration and evaluation.
• Ensure assessment-to-feedback turnaround within 3–5 working days.

5. Interaction & Interview

• Coordinate interviews with principal/teachers, ensuring availability within 1 week of assessment.
• Conduct family interaction sessions as needed to support decision-making.
• Provide ongoing support to families to address queries or concerns.
• Ensure timely release of admission offers post-approval.
• Send offer letters within 2 working days of decision.
• Follow up with families to confirm offer acceptance or concerns within 3–5 days.

7. Fee Payment & Enrollment Completion

• Guide families through fee structure, deadlines, policies (such as transport, withdrawal) and payment methods.
• Ensure 100% compliance with enrollment documentation.
• Maintain XX%+ conversion from offer to payment.

Work closely with:

• Academic staff for assessments and interviews.
• Finance office for fee-related queries and payment tracking.
• Marketing team to align on messaging and lead generation sources.

Provide weekly reports on:

• Lead pipeline, stage-wise drop-offs, and conversion metrics.
• Forecasts vs. targets and actionable insights for improvement.
• Maintain CRM and admissions dashboards with real-time accuracy.
• Minimum X open houses or info sessions per term.
• XX+ external education fairs or outreach events annually.
• Represent the school at feeder institutions, expos, and community events.
• Collect and enter lead data from events into CRM within 24 hours.