Ad Sales Manager

UCN Cable Network; Nagpur District; On-site; INR 900,000 - 1,500,000; Full time

Job summary

UCN Cable Network is seeking an experienced Advertising Sales Manager to drive revenue growth by acquiring new clients and strengthening relationships with existing advertisers. The ideal candidate has a strong background in media advertising sales with expertise in ATL and BTL campaigns.

You will identify and secure new corporate and local accounts, manage key client relationships, and collaborate with internal teams to deliver integrated advertising solutions while maintaining profitability.

Qualifications

• 5–6 years in media advertising sales.
• Track record of achieving sales targets.
• Experience in client acquisition and account management.
• Experience selling ATL and BTL campaigns.
• Strong communication, presentation and negotiation skills.

Responsibilities

• Identify and acquire new corporate and local clients.
• Nurture existing client relationships for repeat business.
• Achieve sales targets through business development.
• Sell integrated ATL and BTL advertising solutions.
• Prepare proposals and customized ad packages.
• Maintain sales reports and client records.
• Conduct market research on trends and competitors.
• Collaborate with internal teams for campaign execution.
• Negotiate terms and close profitable opportunities.

Skills

Advertising sales

New client acquisition

Account management

ATL & BTL

Negotiation

Communication

Presentation

MS Word

MS Excel

MS PowerPoint

ChatGPT

Job description

We are seeking an experienced and results-driven Advertising Sales Manager to drive revenue growth by acquiring new clients and strengthening relationships with existing advertisers. The ideal candidate will have a strong background in media advertising sales, with expertise in selling both ATL (Above the Line) and BTL (Below the Line) advertising solutions.

Key Responsibilities:

• Identify, develop, and acquire new corporate and local clients to expand the advertising business.
• Manage and nurture existing client relationships to ensure high levels of customer satisfaction and repeat business.
• Achieve assigned sales and revenue targets through effective business development and account management.
• Sell integrated advertising solutions, including ATL and BTL campaigns.
• Prepare sales proposals, presentations, and customized advertising packages for clients.
• Maintain accurate sales reports, forecasts, and client records.
• Conduct market research to identify emerging trends, customer needs, and competitor activities across various media platforms.
• Collaborate with internal teams to ensure seamless execution of client campaigns.
• Negotiate commercial terms and close business opportunities while maintaining profitability.

Desired Skills:

• 5-6 years of experience in advertising sales within the media industry.
• Proven track record of achieving sales targets and driving business growth.
• Strong experience in client acquisition, account management, and client servicing.
• Hands-on experience in selling both ATL and BTL advertising solutions.
• Excellent verbal and written communication, presentation, and negotiation skills.
• Strong interpersonal and relationship-building abilities.
• Self-motivated, target-oriented, and capable of working independently in a fast-paced environment.
• Proficient in MS Word, MS Excel, MS PowerPoint, and AI productivity tools such as ChatGPT.

Required Skills:

• Business Development
• Advertising Sales
• Corporate Sales
• Client Acquisition & Client Servicing
• Account Management
• Negotiation & Closing Skills
• Convincing & Presentation Skills
• Market Research & Competitor Analysis
• Excellent Communication Skills
• Sales Reporting and MIS

Candidates from these industries are highly preferred:

• Media & Advertising Industry
• Media & Entertainment
• Television (TV Channels)
• Radio Broadcasting (FM Radio)
• Cable Television / MSO
• Digital Media & OTT Platforms
• Print Media (Newspapers & Magazines)
• Outdoor Advertising (OOH)
• Advertising & Media Sales Agencies
• Event & Activation Companies (BTL Marketing)