Ad Operations (Programmatic)

Manhattan Tech Ventures; Kolkata District; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Manhattan Tech Ventures is seeking an experienced Ad Operations/Programmatic professional to drive end-to-end campaigns across Display, Video, Native, and CTV. You will manage large-scale buys on DV360 and The Trade Desk, optimize for ROI/CPA/CTR, and execute efforts across Yahoo DSP, Adform, and CM360.

You will own audience segmentation, first-party data activation, and smart bidding strategies. You will troubleshoot delivery issues, work with Sales, Product, Engineering, and Data Science teams

Qualifications

• 3+ years of experience in Ad Operations / Programmatic
• Hands-on experience with DV360, TTD, Yahoo DSP, Adform, and CM360
• Experience working with advertisers, publishers, agencies, and ad networks
• Background covering ad trafficking, advertiser account management, and campaign management
• Strong technical knowledge of ad-server integrations including tags, floodlights/pixels, VAST/VPAID, MRAID, macros, viewability and fraud basics
• Ability to collaborate effectively with Sales, Product, Engineering, and Data Science teams to deliver measurable outcomes
• Exposure to brand safety and verification tools, data onboarding, clean rooms, and advanced measurement frameworks.

Responsibilities

• Drive end-to-end, performance-led programmatic campaigns across Display, Video, Native, and CTV
• Manage large-scale buys on DV360 and The Trade Desk; optimize to ROI/CPA/CTR goals
• Execute and optimize campaigns across Yahoo DSP, Adform, and Campaign Manager 360 (CM360) as required
• Own audience segmentation, first-party data activation, and smart bidding strategies
• Troubleshoot delivery issues, optimization escalations, tracking gaps, SSP integrations, and ad-serving errors to ensure flawless campaign execution
• Act as the primary operations stakeholder with Account Managers, Sales, and Client Success teams to ensure campaign success
• Participate in client strategy discussions; provide tactical recommendations and technical troubleshooting to drive performance
• Nice to Have: Exposure to brand safety and verification tools, data onboarding, clean rooms, and advanced measurement frameworks.

Skills

Ad Operations

Programmatic

Campaign optimization

Audience segmentation

Data activation

Collaboration with Sales/Engineering

Client strategy discussions

Education

Major in Computer Science

Tools

DV360

The Trade Desk

Yahoo DSP

Adform

CM360

Job description

Education:

Major in Computer Science (mandatory)

What You’ll Do

Drive end-to-end, performance-led programmatic campaigns across Display, Video, Native, and CTV

Manage large-scale buys on DV360 and The Trade Desk (TTD); optimize to ROI/CPA/CTR goals

Execute and optimize campaigns across Yahoo DSP, Adform, and Campaign Manager 360 (CM360) as required.

Own audience segmentation, first-party data activation, and smart bidding strategies

Troubleshoot delivery issues, optimization escalations, tracking gaps, SSP integrations, and ad-serving errors to ensure flawless campaign execution.

Act as the primary operations stakeholder with Account Managers, Sales, and Client Success teams to ensure campaign success.

Participate in client strategy discussions; provide tactical recommendations and technical troubleshooting to drive performance.

What You Bring:

3+ years of experience in Ad Operations / Programmatic (applications without this experience will not be considered)

Hands-on experience with DV360, TTD, Yahoo DSP, Adform, and CM360

Experience working with advertisers, publishers, agencies, and ad networks

Background covering ad trafficking, advertiser account management, and campaign management

Strong technical knowledge of ad-server integrations including tags, floodlights/pixels, VAST/VPAID, MRAID, macros, viewability and fraud basics, discrepancy analysis

Ability to collaborate effectively with Sales, Product, Engineering, and Data Science teams to deliver measurable outcomes

Nice to Have:

Exposure to brand safety and verification tools, data onboarding, clean rooms, and advanced measurement frameworks.