Ad Operations Manager

Somo Media; Delhi; On-site; INR 1,200,000 - 2,100,000; Full time

Job summary

Somo Media is seeking an experienced Ad Operations Manager in New Delhi to lead digital advertising operations, campaign delivery, and publisher monetization initiatives. You’ll drive GAM setup, optimize programmatic deals, and collaborate with cross-functional teams to deliver high-quality campaigns.

The role requires hands-on GAM experience, a strong understanding of AdX and programmatic advertising, and leadership of a growing Ad Operations team in a fast-paced environment.

Qualifications

• Bachelor’s degree in Mathematics, Statistics, CS, Economics, or a related field.
• 4–7 years of experience in Ad Operations, Programmatic Advertising, Digital Advertising, or AdTech.
• Hands-on experience with Google Ad Manager (GAM).
• Strong understanding of Google Ad Exchange (AdX) and programmatic advertising.
• Experience managing Open Auction, PMP, and Programmatic Guaranteed deals.
• Good understanding of SSPs, DSPs, Header Bidding, RTB, and ad-serving technologies.
• Experience in publisher monetization and revenue optimization.
• Strong analytical and problem-solving skills.
• Advanced proficiency in Excel/Google Sheets.
• Experience managing or mentoring an Ad Operations team.
• Strong stakeholder management and communication skills.
• Ability to manage multiple campaigns, priorities, and deadlines in a fast-paced environment.

Responsibilities

• Lead end-to-end Ad Operations activities across digital advertising campaigns.
• Oversee GAM setup: ad units, line items, creatives, targeting, pricing, forecasting.
• Ensure campaigns launch accurately and meet timelines.
• Monitor and optimize campaigns to improve revenue, fill rate, eCPM, CTR, and yield.
• Manage and optimize Programmatic Deals (Open Auction, PMP, Programmatic Guaranteed).
• Manage AdX and other programmatic demand sources.
• Monitor inventory, delivery, pacing, and revenue across publishers.
• Identify revenue opportunities to improve publisher monetization and yield.
• Troubleshoot ad-serving, creative, targeting, and policy issues.
• Collaborate with SSPs, DSPs, ad networks, and tech partners to resolve issues.
• Stay updated on Google Publisher policies and ad tech trends.
• Prepare performance reports and optimization recommendations for stakeholders.
• Establish SOPs, quality checks, and campaign best practices.
• Lead, mentor, and manage a team of Ad Operations Executives/Specialists.
• Review team performance for accuracy and productivity.
• Collaborate with Sales, Product, Engineering, Finance, and Business teams.

Skills

Analytical skills

Problem solving

Stakeholder management

Team leadership

Multitasking under pressure

Education

Bachelor’s degree in Mathematics, Statistics, CS, Economics, or related field

Tools

Google Ad Manager (GAM)

Google Ad Exchange (AdX)

Open Auction

PMP / Programmatic Guaranteed

SSPs / DSPs / Header Bidding

Excel / Google Sheets

HTML / JavaScript basics

Looker Studio / Power BI / Tableau

Job description

Ad Operations Manager

Location: New Delhi (Work From Office)

Experience: 3 to 7 Years

Salary: As per Industry Standards

About the Role

We are looking for an experienced Ad Operations Manager to lead and manage digital advertising operations, campaign delivery, and publisher monetization initiatives. The role will be responsible for ensuring smooth campaign execution, optimizing ad performance, maximizing publisher revenue, and managing programmatic advertising operations.

The ideal candidate should have strong hands-on experience with Google Ad Manager (GAM), programmatic advertising, AdX, and digital ad-serving technologies, along with the ability to manage a team and collaborate with cross-functional stakeholders.

Key Responsibilities

• Lead and manage end-to-end Ad Operations activities across digital advertising campaigns.
• Oversee campaign setup and execution in Google Ad Manager (GAM), including ad units, line items, creatives, targeting, pricing, and forecasting.
• Ensure campaigns are launched accurately and delivered as per agreed timelines and objectives.
• Monitor campaign performance and optimize delivery to improve revenue, fill rate, eCPM, CTR, viewability, and overall yield.
• Manage and optimize Programmatic Deals, including Open Auction, PMP, and Programmatic Guaranteed campaigns.
• Manage and optimize Google Ad Exchange (AdX) and other programmatic demand sources.
• Monitor ad inventory, delivery, pacing, and revenue performance across publishers and platforms.
• Identify revenue opportunities and implement strategies to improve publisher monetization and yield.
• Troubleshoot ad-serving, creative, targeting, delivery, and policy-related issues.
• Work with SSPs, DSPs, ad networks, and technology partners to resolve operational and performance issues.
• Monitor and ensure compliance with Google Publisher and advertising policies.
• Analyze campaign and inventory data to identify trends, gaps, and optimization opportunities.
• Prepare and present regular performance reports, revenue insights, and optimization recommendations to stakeholders.
• Establish and maintain operational processes, SOPs, quality checks, and campaign best practices.
• Lead, mentor, and manage a team of Ad Operations Executives/Specialists.
• Review team performance and ensure accuracy, productivity, and timely campaign execution.
• Collaborate with Sales/Account Management, Product, Engineering, Finance, and Business teams to ensure smooth advertising operations.
• Support new ad products, formats, integrations, and programmatic initiatives.
• Stay updated on emerging trends and technologies in AdTech, Programmatic Advertising, and Publisher Monetization.

Team Management Responsibilities

• Manage day-to-day activities and workload distribution within the Ad Operations team.
• Train and mentor team members on GAM, AdX, programmatic operations, troubleshooting, and optimization.
• Conduct quality checks and ensure operational accuracy.
• Set team KPIs and monitor performance against targets.
• Identify skill gaps and provide coaching and development opportunities.
• Ensure adherence to SLAs, processes, and operational standards.

Requirements

• Bachelor’s Degree in Mathematics, Statistics, Computer Science, Economics, or a related field.
• 4–7 years of experience in Ad Operations, Programmatic Advertising, Digital Advertising, or AdTech.
• Strong hands-on experience with Google Ad Manager (GAM).
• Strong understanding of Google Ad Exchange (AdX) and programmatic advertising.
• Experience managing Open Auction, PMP, and Programmatic Guaranteed deals.
• Good understanding of SSPs, DSPs, Header Bidding, RTB, and ad-serving technologies.
• Experience in publisher monetization and revenue optimization.
• Strong analytical and problem-solving skills.
• Advanced proficiency in Excel/Google Sheets.
• Experience managing or mentoring an Ad Operations team.
• Strong stakeholder management and communication skills.
• Ability to manage multiple campaigns, priorities, and deadlines in a fast-paced environment.

Preferred Skills

• Experience with Google Policy Center and Google Publisher policies.
• Knowledge of Header Bidding, Prebid.js, SSP integrations, and AdTech ecosystems.
• Basic understanding of HTML, JavaScript, and ad tags.
• Experience with reporting and analytics tools such as Looker Studio, Power BI, or Tableau.
• Knowledge of ad quality, brand safety, viewability, and invalid traffic concepts.
• Experience working with multiple publishers, websites, or digital platforms.

Key Performance Metrics

The role will be responsible for monitoring and improving:

• Revenue & Publisher Yield
• eCPM / CPM
• Fill Rate
• Ad Viewability
• Match Rate
• Render Rate
• Campaign Delivery & Pacing
• Programmatic Revenue
• Inventory Utilization
• SLA & Campaign Accuracy

What We're Looking For

• Strong ownership and leadership mindset.
• Excellent attention to detail and operational accuracy.
• Strong analytical and data-driven approach.
• Ability to troubleshoot complex ad-serving issues.
• Commercial understanding of publisher monetization and advertising revenue.
• Ability to manage and develop a high-performing team.
• Proactive approach toward identifying revenue and optimization opportunities.