Campaign Operations Lead – Paytm Ads

Paytm; Dadri; On-site; INR 1,500,000 - 2,500,000; Full time

Benefits offered by this job

Flexible and inclusive work environment

Ownership and fast decision-making

Opportunity to shape the future of credit

Job summary

A dynamic advertising platform in India is seeking a Campaign Operations Lead to oversee campaign delivery and performance optimization. The role requires a strong analytical background and AdTech expertise to lead a team and drive campaign success. Candidates should have significant experience in Ad Operations and a proven ability to work with data to make informed decisions. This position offers a vibrant work culture focused on innovation and growth in a rapidly evolving industry.

Qualifications

• 6-10+ years of experience in Ad Operations or Campaign Management.
• 2+ years of experience managing AdOps or Campaign Ops teams.
• Ability to work with large datasets and drive structured solutions.

Responsibilities

• Lead and develop a team of Campaign Operations Specialists.
• Own end-to-end campaign delivery across various inventory types.
• Conduct deep-dive analysis on performance drivers and apply optimizations.

Skills

Analytical problem-solving

AdTech expertise

People leadership

Data analysis

Tools

SQL

Google Ads

Meta Ads

Excel

Job description

Job Title

Campaign Operations Lead – Paytm Ads

About Paytm Ads

Paytm Ads is a payments‑led advertising platform enabling brands and merchants to reach users at high‑intent moments across Paytm’s ecosystem. The Managed Services team delivers execution excellence and performance outcomes for Paytm’s most strategic advertisers at scale.

Role Overview

The Campaign Operations Lead will own campaign delivery, performance optimization, and team excellence for managed service advertisers. This role demands high aptitude, strong analytical depth, and hands‑on AdTech expertise, with the ability to connect platform mechanics, measurement, and business outcomes. You will lead a team that operates at the intersection of AdTech systems, data analysis, and advertiser execution.

Key Responsibilities

• Team Leadership & Analytical Excellence
  • Lead, mentor, and develop a team of Campaign Operations Specialists/Managers, setting a high bar for analytical rigor and AdTech understanding.
  • Drive structured thinking, hypothesis‑driven optimizations, and data‑backed decision making.
  • Upskill the team on platforms, measurement frameworks, and ecosystem best practices.
• Campaign Delivery & Performance Ownership
  • Own end‑to‑end delivery across Paytm Ads inventory (Search, Display, Native, Post‑Transaction, Video) and the Programmatic ecosystem.
  • Ensure zero‑defect launches, accurate targeting, bidding, tracking, pacing, and reporting.
  • Act as final escalation owner for complex delivery, measurement, or performance issues.
• Advanced Optimization & Insights
  • Conduct deep‑dive analysis on performance drivers across inventory, creatives, bids, audiences, and funnels.
  • Apply advanced optimization frameworks to improve CTR, CVR, CPA, and ROAS.
  • Translate learnings into repeatable playbooks and SOPs.
• AdTech, Measurement & Platform Collaboration
  • Partner closely with Product and Tech teams to debug and improve auction mechanics, pacing logic, attribution, and reporting.
  • Ensure correct interpretation of conversion signals, post‑transaction events, and MMP data.
  • Represent Campaign Ops in platform discussions with senior internal stakeholders.
• Key Metrics You’ll Own
  • Campaign delivery accuracy & SLA adherence
  • Portfolio‑level performance improvement (CTR, CPA, ROAS)
  • Analytical quality of insights & optimization impact
  • Team productivity & Quality
  • Advertiser satisfaction and retention

Required Qualifications

• Experience & Aptitude
  • 6‑10+ years of experience in Ad Operations, Campaign Management, or Performance Marketing with deep AdTech exposure.
  • 2+ years of experience managing AdOps / Campaign Ops teams.
  • Demonstrated high aptitude and strong analytical problem‑solving ability.
  • Proven ability to work with large datasets, diagnose issues, and drive structured solutions.
• AdTech & Platform Expertise
  • Mobile Measurement Partners (MMPs) – Appsflyer, Branch, Adjust, etc.
  • Google & Meta Ad Platforms.
  • Demand‑Side Platforms (DSPs) – DV360, TTD, etc.
  • Supply‑Side Platforms (SSPs) – Magnite, Pubmatic.
  • Ad Exchanges & Programmatic Ecosystem.
• Measurement, Auctions & Optimization
  • Deep understanding of ad auctions, bidding strategies, pacing algorithms, frequency, and budget control.
  • Strong grasp of attribution models, conversion windows, incrementality, and funnel analysis.
  • Advanced proficiency in Excel / Google Sheets; SQL / BI tools is a strong plus.
• Skills & Leadership Traits
  • Exceptionally strong analytical and reasoning skills.
  • Deep curiosity for AdTech systems and mechanics.
  • Ability to simplify complex concepts for teams and stakeholders.
  • Strong people leadership and coaching mindset.
  • Comfort operating in fast‑paced, data‑heavy environments.

Work with a high‑performing and passionate product, design, and engineering team.

Benefits & Culture

• Shape the future of credit for millions of users.
• Build at scale in one of India’s most dynamic and regulated spaces.
• Flexible and inclusive work environment with fast decision‑making and ownership.

Compensation

If you are the right fit, we believe in creating wealth for you with enviable 500 mn+ registered users, 25 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!