Account Manager - TV Activation

Dentsu Aegis Network Ltd.; Chennai District; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Dentsu Aegis Network Ltd. in Chennai is seeking a TV Activation Account Manager to lead end-to-end activation of television campaigns.

You will translate media plans into schedules, coordinate with broadcasters and internal teams, and ensure accurate delivery, reporting and billing. The ideal candidate has 4–9 years in TV activation, strong analytical and negotiation skills, and experience working with media agencies on large-scale campaigns.

Qualifications

• 4–9 years of experience in television media activation.
• Experience in media planning and buying for TV campaigns.
• Exposure to end-to-end campaign activation and coordination with broadcasters.

Responsibilities

• Manage end-to-end activation and execution of television campaigns.
• Translate approved media plans into channel-wise campaign schedules.
• Coordinate with broadcasters, agencies and internal stakeholders for campaign releases.
• Handle spot booking, scheduling, inventory management and campaign implementation.
• Monitor campaign delivery against planned GRPs, reach, frequency and budgets.
• Track telecast performance and address under-delivery, missed spots and make-goods.
• Prepare campaign reports, post-campaign analysis and competitive insights.
• Manage campaign documentation, estimates, purchase orders, billing and reconciliation.
• Ensure campaigns are executed within agreed timelines and client guidelines.
• Build and maintain strong relationships with media partners and stakeholders.

Skills

TV activation

Media planning & buying

Campaign monitoring

Reporting

Reconciliation

Numerical skills

Analytical skills

Negotiation

Stakeholder management

Broadcaster coordination

Reach & frequency

TV ratings

Tools

Mediaocean

Prisma

Job description

The purpose of this role is to manage a team and provide direct support to delivery teams and their clients providing operational support of one or more elements of the end-to-end client lifecycle, including onboarding through offboarding, as well as campaign coordination, budget maintenance, reporting, and audit. Job Description: Job Description – TV Activation Role: Account Manager – TV Activation Level: L30 Experience: 4–9 years Role Overview We are looking for a TV Activation professional with strong experience in television media planning, buying and end-to-end campaign execution. The candidate will be responsible for activating TV campaigns, coordinating with broadcasters and internal teams, monitoring campaign delivery, and ensuring accurate reporting and billing.

Key Responsibilities

• Manage end-to-end activation and execution of television campaigns.
• Translate approved media plans into channel-wise campaign schedules.
• Coordinate with broadcasters, agencies and internal stakeholders for campaign releases.
• Handle spot booking, scheduling, inventory management and campaign implementation.
• Monitor campaign delivery against planned GRPs, reach, frequency and budgets.
• Track telecast performance and address under-delivery, missed spots and make-goods.
• Prepare campaign reports, post-campaign analysis and competitive insights.
• Manage campaign documentation, estimates, purchase orders, billing and reconciliation.
• Ensure campaigns are executed within agreed timelines and client guidelines.
• Build and maintain strong relationships with media partners and stakeholders.

Required Skills

• Strong hands-on experience in TV activation, media planning and buying.
• Proficiency in Mediaocean and Prisma.
• Good understanding of BARC data, GRPs, CPRP, reach, frequency and TV ratings.
• Experience in campaign monitoring, optimization, reporting and reconciliation.
• Strong numerical, analytical and negotiation skills.
• Ability to manage multiple campaigns and stakeholders simultaneously.
• Excellent communication and problem-solving abilities.

Preferred Candidate Profile

• 4–9 years of relevant experience in television media activation.
• Experience working with a media agency or handling large-scale TV campaigns.
• Ability to independently manage campaigns from planning handover through closure.

Location: DGS India - Chennai - Anna Nagar Tyche Towers

Brand: Paragon Time

Type: Full time

Contract Type: Permanent

About dentsu For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.

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