Account Manager - TV Activation

dentsuaegis; Chennai District; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Paragon in Chennai is seeking an Account Manager - TV Activation to lead end-to-end activation of television campaigns. You will coordinate across broadcasters, agencies and internal teams, translating media plans into schedules, managing bookings, and ensuring accurate reporting and billing.

The role demands strong numerical, analytical and negotiation skills with 4-9 years in TV activation, and a proven ability to manage multiple campaigns and stakeholders simultaneously.

Qualifications

• 4-9 years of relevant experience in television media activation.
• Strong hands-on experience in TV activation, media planning and buying.
• Experience with campaign monitoring, reporting and reconciliation.

Responsibilities

• Manage end-to-end activation and execution of television campaigns.
• Translate approved media plans into channel-wise campaign schedules.
• Coordinate with broadcasters, agencies and internal stakeholders for campaign releases.
• Handle spot booking, scheduling, inventory management and campaign implementation.
• Monitor campaign delivery against planned GRPs, reach, frequency and budgets.
• Track telecast performance and address under-delivery, missed spots and make-goods.
• Prepare campaign reports, post-campaign analysis and competitive insights.
• Manage campaign documentation, estimates, purchase orders, billing and reconciliation.
• Ensure campaigns are executed within agreed timelines and client guidelines.
• Build and maintain strong relationships with media partners and stakeholders.

Skills

TV activation

Media planning

Media buying

Campaign monitoring

Reporting & reconciliation

Tools

Mediaocean

Prisma

Job description

Job Description

The purpose of this role is to manage a team and provide direct support to delivery teams and their clients providing operational support of one or more elements of the end-to-end client lifecycle, including onboarding through offboarding, as well as campaign coordination, budget maintenance, reporting, and audit.

Job Description - TV Activation

Role: Account Manager - TV Activation

Level: L30

Experience: 4-9 years

Role Overview

We are looking for a TV Activation professional with strong experience in television media planning, buying and end-to-end campaign execution. The candidate will be responsible for activating TV campaigns, coordinating with broadcasters and internal teams, monitoring campaign delivery, and ensuring accurate reporting and billing.

Key Responsibilities

• Manage end-to-end activation and execution of television campaigns.
• Translate approved media plans into channel-wise campaign schedules.
• Coordinate with broadcasters, agencies and internal stakeholders for campaign releases.
• Handle spot booking, scheduling, inventory management and campaign implementation.
• Monitor campaign delivery against planned GRPs, reach, frequency and budgets.
• Track telecast performance and address under-delivery, missed spots and make-goods.
• Prepare campaign reports, post-campaign analysis and competitive insights.
• Manage campaign documentation, estimates, purchase orders, billing and reconciliation.
• Ensure campaigns are executed within agreed timelines and client guidelines.
• Build and maintain strong relationships with media partners and stakeholders.

Required Skills

• Strong hands-on experience in TV activation, media planning and buying.
• Proficiency in Mediaocean and Prisma .
• Good understanding of BARC data, GRPs, CPRP, reach, frequency and TV ratings .
• Experience in campaign monitoring, optimization, reporting and reconciliation.
• Strong numerical, analytical and negotiation skills.
• Ability to manage multiple campaigns and stakeholders simultaneously.
• Excellent communication and problem-solving abilities.

Preferred Candidate Profile

• 4-9 years of relevant experience in television media activation.
• Experience working with a media agency or handling large-scale TV campaigns.
• Ability to independently manage campaigns from planning handover through closure.

Job Details

Location:

DGS India - Chennai - Anna Nagar Tyche Towers

Brand:

Paragon

Time Type:

Full time

Contract Type:

Permanent