Account Manager - Programmatic

Dentsu Global Services; Chennai District; On-site; INR 700,000 - 1,200,000; Full time

Benefits offered by this job

Night shift flexibility

Job summary

Dentsu Global Services in Chennai is seeking a skilled Programmatic Campaign Manager to implement and optimize end-to-end programmatic campaigns using DV360 and TTD.

You will collaborate with senior teams, manage ad tags, generate performance reports, and ensure precise tracking. This is a permanent, full-time role based in Chennai with potential night shifts and cross-time-zone coordination.

Qualifications

• 3 to 8 years of experience in a campaign management role in the advertising and online media marketing.
• Video ad experience is an added advantage.
• Understanding and knowledge of DSPs (e.g. TTD, DV360, Xandr, Google Ad Manager) and ad-serving platforms (e.g. CM360, Flashtalking).
• Demonstrates a willingness to learn and quickly become proficient in new technologies and platforms.
• Basic understanding of pixel and pixel management.
• Must be open to adapting and working on any Ad Tech tool including in-house DSPs related to Programmatic Advertising.

Responsibilities

• Assist in the campaign setup, amendments, and creative check of programmatic advertising campaigns across various platforms.
• Help manage ad tags, troubleshoot discrepancies, and ensure proper tracking and measurement.
• Work closely with senior team members to meet client's objectives.
• Pull reports from multiple platforms, analyze and update them on campaign performance reports.

Skills

Campaign management

Analytics

Communication

Time management

Tools

DV360

TTD

Xandr

CM360

Flashtalking

Google Ad Manager

Job description

Job Description:

The purpose of this role is to implement and execute Programmatic campaigns, Majorly using Dv360 & TTD platform for end to end campaign process in line with the agreed strategy, to maintain, develop and exceed client performance targets.

Key Responsibilities:

• Assist in the campaign setup, amendments, and creative check of programmatic advertising campaigns across various platforms.
• Help manage ad tags, troubleshoot discrepancies, and ensure proper tracking and measurement.
• Work closely with senior team members to meet client's objectives.
• Pull reports from multiple platforms, analyze and update them on campaign performance reports.

Requirements – Must Have:

• 3 to 8 years of experience in a campaign management role in the advertising and online media marketing. Video ad experience is an added advantage.
• Understanding and knowledge of DSPs (e.g. TTD, DV360, Xandr, Google Ad Manager) and ad-serving platforms (e.g. CM360, Flashtalking).
• Demonstrates a willingness to learn and quickly become proficient in new technologies and platforms as required.
• Basic understanding of pixel and pixel management.
• Must be open to adapting and working on any Ad Tech tool including in-house DSPs related to Programmatic Advertising.

Requirements – Good to Have:

• Excellent written and oral communication and presentation skills and the ability to express thoughts logically and succinctly, as well as good interpersonal skills are required.
• Experience in an analytical, results-oriented environment with external customer interaction.
• Attention to detail and a sense of accountability is required.

Platform Experience: Must Have:

• 3 to 8 yrs. of experience working on these platforms like DV360 for end-to-end campaign processes.

Additional Information:

• Works as a member of the team and cross-functional teams
• Ability to lead/own internal & vendor meetings and communication.
• Have an aptitude for basic mathematical concepts
• Possess excellent verbal and written communication skills
• Ability to prioritize tasks and meet all deadlines while producing quality.
• Ability to aggregate and communicate data to support recommendations
• Ability to follow through on assigned tasks with minimal supervision
• Passion and curiosity for media, brands & digital activation
• Flexible to work across different time zones/shifts (including night shift)

Location:

DGS India - Chennai - Anna Nagar Tyche Towers

Brand:

Paragon

Time Type:

Full time

Contract Type:

Permanent#DGS