Account Executive - Social Media (GOA)

Fifteen73 Media; Panaji; On-site; INR 279,000 - 502,000; Full time

Job summary

Fifteen73 Media in Goa is seeking an experienced Social Media Executive to develop and implement client social media strategies, boosting online presence and engagement. You will craft compelling content to grow brand communities and drive marketing and sales goals.

You will manage daily posts, collaborate with designers and marketing teams, measure KPI performance, and stay ahead of trends in platforms, tools and best practices to deliver measurable results for clients.

Qualifications

• 1 year of experience as a Social Media Executive or similar role.
• Proficient with major social media platforms and best practices.
• Understanding of SEO and web traffic metrics.
• Strong multitasking and communication skills.
• Ability to build and engage online communities.

Responsibilities

• Develop, implement and manage social media strategy.
• Design content aligned with business goals.
• Manage and oversee social media content.
• Measure campaign performance.
• Stay updated with trends in social media and design tools.
• Collaborate with marketing teams.
• Communicate with influencers to build networks.
• Present to Senior Management.
• Generate, edit, publish and share engaging content daily.
• Oversee social accounts’ design and branding.

Skills

Social media management

Content creation

Communication skills

Time management

Analytical skills

Influencer outreach

Team player

Brand awareness

Education

Bachelor's/Master's/MBA in Marketing or related field

Tools

Social media platforms (FB, IG, Twitter, LinkedIn)

Job description

• Good time-management skills

We are looking for an experienced, passionate and creative Social Media Executive. You will be responsible for developing and implementing our clients Social Media strategy to increase the online presence and improve the marketing and sales efforts. Ultimately, you should be able to handle the social media presence ensuring high levels of engagement and social pages growth

Your Responsibilities

• Develop, implement and manage social media strategy
• Design and implement social media strategy to align with business goals
• Manage and oversee social media content
• Measure the success of every social media campaign
• Stay up-to-date with current technologies and trends in social media, design tools and applications
• Work with designers to ensure content is informative and appealing
• Collaborate with Marketing teams internally and externally
• Communicate with influencers via social media to create a strong network
• Adhere to rules and regulations
• Present to Senior Management
• Perform research on current benchmark trends and audience preferences
• . Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews
• Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and layout)
• Suggest and implement new features to develop brand awareness, like promotions and competitions

Skill Sets/Experience We Require

• 1 years of experience as a Social Media Executive or similar role
• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram and other social media best practices
• Understanding of SEO, web traffic metrics & graphic design principles.
• Good understanding of social media KPIs
• Excellent multitasking skills
• Great leadership skills
• Team player
• Good time-management skills
• Great interpersonal, presentation and communication skills
• Proven ability to build a social media community.
• Understand how to measure the success of campaigns.

Pedigree

• Bachelors/Masters/MBA in Marketing or relevant field