Sr. ABM Program Manager

Skanai; India; In loco; INR 1.800.000 - 3.600.000; Tempo pieno

Descrizione del lavoro

Skan AI is seeking a Sr. ABM Program Manager to design and run 1:1 ABM programs for key customer accounts, turning them into expansion opportunities and stronger retention. You will own account plans, programs, and day-to-day coordination across marketing and sales.

You will partner with product marketing, content, and field teams to craft personalized account messaging, manage budgets, and report on program outcomes on a monthly basis.

Competenze

• 6+ years in B2B marketing, with 3+ years ABM in enterprise SaaS or tech.
• Proven record running 1:1 ABM programs that drive expansion pipeline.
• Deep understanding of buying-committee dynamics, account planning, and customer expansion motions.
• Experience with executive events, roundtables, and gifting programs tied to account engagement.
• Strong collaborator across account executives, customer success, BDRs, field, and product marketing.
• Hands-on with HubSpot for account-level execution and tracking.
• Analytical and organized, able to move between account strategy and campaign detail.
• Clear communicator who turns account activity into useful insight.

Mansioni

• Design and run 1:1 ABM programs for expansion accounts, from account plan through execution, optimization, and reporting.
• Build account plans with account executives and customer success, covering buying-committee maps, whitespace, expansion plays, and sequencing.
• Partner with product marketing and content on account-specific messaging, business cases, and executive content.
• Orchestrate multi-channel 1:1 programs: executive outreach, direct mail and gifting, in-person experiences, personalized content, and account-level paid support with the digital and paid team.
• Work with field marketing to build executive dinners, roundtables, and customer programs into account plans.
• Coordinate BDRs on buying-committee outreach within expansion accounts.
• Manage the 1:1 ABM sub-budget and report spend against outcomes monthly.
• Track account engagement and expansion pipeline using the measurement standards set with marketing operations, and flag accounts ready for sales action.
• Deliver regular 1:1 performance updates to sales and marketing leadership with account trends and recommended changes.
• Contribute 1:1 learnings to the wider ABM playbook, including tiering and 1:few programs.

Conoscenze

Marketing Automation

Content Creation

Event Marketing

Data Analytics

Account-Based Marketing

Copywriting

Demand Generation

Paid Media

Strumenti

HubSpot

Descrizione del lavoro

Be at the Forefront of the Agentic AI Revolution

At Skan AI, we are pioneering the context engine for human and agentic execution, bringing context from enterprise operators, systems, and processes to power how the world's largest organizations execute their most complex, mission-critical work.

We're in hyper-growth mode at exactly the right moment in history. As enterprises race to adopt agentic AI, we're uniquely positioned to deliver the clear signal they desperately need: a platform that trains and grounds AI Agents in trillions of real execution signals, enabling reliable, compliant automation of their most complex processes.

Backed by Dell Technologies Capital and other leading investors, we're the only company that can bridge the gap between AI's promise and enterprise reality, making us perfectly positioned to define the agentic era for modern enterprises.

Our diverse, collaborative team of 250+ innovators is solving category-defining challenges at the intersection of AI, process intelligence, and enterprise work. Diverse perspectives fuel breakthrough thinking, cross-functional collaboration is the norm, and our work directly transforms how Fortune 500 companies operate. We are shaping the future of work itself.

Role Description:

As Sr. ABM Program Manager, you design and run Skan AI's 1:1 ABM programs for existing customer accounts, turning them into expansion pipeline and stronger retention. You work inside the ABM framework, measurement standards, and budget management. You own the account plans, programs, and day-to-day coordination that make 1:1 programs work effectively at scale. This is a hands-on role for someone who thrives in account detail and can connect it to strategy, coordinating account executives, customer success, content, digital, field, and product marketing around the accounts that matter most.

Key Responsibilities:

• Design and run 1:1 ABM programs for expansion accounts, from account plan through execution, optimization, and reporting.
• Build account plans with account executives and customer success, covering buying-committee maps, whitespace, expansion plays, and sequencing. Submit plans and investment asks to marketing leadership for approval.
• Partner with product marketing and content on account-specific messaging, business cases, and executive content.
• Orchestrate multi-channel 1:1 programs: executive outreach, direct mail and gifting, in-person experiences, personalized content, and account-level paid support with the digital and paid team.
• Work with field marketing to build executive dinners, roundtables, and customer programs into account plans.
• Coordinate BDRs on buying-committee outreach within expansion accounts.
• Manage the 1:1 ABM sub-budget and report spend against outcomes monthly.
• Track account engagement and expansion pipeline using the measurement standards set with marketing operations, and flag accounts ready for sales action.
• Deliver regular 1:1 performance updates to sales and marketing leadership with account trends and recommended changes.
• Contribute 1:1 learnings to the wider ABM playbook, including tiering and 1:few programs.

Qualifications:

• 6+ years in B2B marketing, with 3+ years focused on ABM in enterprise SaaS or tech.
• Proven record running 1:1 ABM programs that drive expansion pipeline.
• Deep understanding of buying-committee dynamics, account planning, and customer expansion motions.
• Experience with executive events, roundtables, and gifting programs tied to account engagement.
• Strong collaborator across account executives, customer success, BDRs, field, and product marketing.
• Hands-on with HubSpot for account-level execution and tracking.
• Analytical and organized, able to move between account strategy and campaign detail.
• Clear communicator who turns account activity into useful insight.

Skan AI is an equal opportunity employer committed to building a diverse, inclusive, and respectful workplace around the world. We do not discriminate based on race, color, religion or belief, sex (including pregnancy, sexual orientation, gender identity, or gender expression), national origin, ancestry, age, disability, medical condition, genetic information, marital or family status, military or veteran status, or any other characteristic protected by applicable laws in the locations where we operate. We welcome people from all backgrounds and provide reasonable accommodations throughout the hiring process.

Required Skills

Marketing Automation Content Creation Event Marketing Data Analytics Account-Based Marketing (ABM) Copywriting HubSpot Demand Generation Paid Media