488

Zohorecruit; Siliguri; In loco; INR 700.000 - 1.200.000; Tempo pieno

Descrizione del lavoro

Zohorecruit seeks an energetic Assistant Professor of Digital Marketing to bridge academic theory with real-world campaigns, integrating AI-driven tools and building industry ties for students in Siliguri, India.

The role focuses on experiential teaching, lab-based campaigns, portfolio development, and opportunities for research through collaborations with industry partners and executive education.

Competenze

• Master’s degree required with ≥55% marks (or equivalent).
• Ph.D./NET/SET qualification preferred.
• 3+ years of experience across academia, corporate digital marketing, or agency roles.
• Experience integrating AI marketing tools and industry collaboration is desirable.

Mansioni

• Deliver dynamic, practical sessions on core and advanced Digital Marketing topics.
• Introduce AI tools in marketing, marketing automation, and programmatic advertising.
• Conduct lab-based practicals and live-budget project simulations.
• Mentor students for portfolios, certifications, and competitions.
• Collaborate with placement teams for internships and industry links.

Conoscenze

Public speaking

Storytelling

Student-centric empathy

Networking

Curriculum development

Academic mentorship

Growth marketing

Formazione

Master’s degree in Digital Marketing or related field

Ph.D. / NET / SET qualification (preferred)

Strumenti

GA4

Meta Ads Manager

Google Ads

Semrush/Ahrefs

HubSpot/Mailchimp

Canva/Adobe Creative Suite

Descrizione del lavoro

Master’s Degree: MBA / PGDM / M.Com / M.Sc. in Digital Marketing, Marketing, or related field with a minimum of 55% marks (or equivalent grade).

Job Description

Position Summary

We are seeking an energetic, industry-aligned Assistant Professor of Digital Marketing to shape the next generation of marketing professionals. This role goes beyond traditional lectures—we are looking for an educator/practitioner who can bridge academic theory with real-world campaign execution, integrate AI-driven marketing tools, and build strong industry bridges for our students.

Key Responsibilities

1. Experiential Teaching & Pedagogy (50%)

Deliver dynamic, practical sessions on core and advanced Digital Marketing topics (SEO/SEM, Performance Marketing, Social Media Strategy, Content Creation, and Web Analytics).

Introduce cutting-edge trends, including AI tools in marketing (ChatGPT, Midjourney, Jasper), marketing automation, and programmatic advertising.

Conduct lab-based practicals, real-time campaign setups, and live-budget project simulations.

Guide students in building job-ready portfolios, certifications (Google, Hubspot, Meta), and personal branding.

Mentor students for national marketing competitions, live projects, and freelancing/entrepreneurship initiatives.

3. Industry Engagement & Placement Enablement (20%)

Collaborate with the institutional placement team to connect students with internships and entry-level digital roles.

Invite guest speakers, organize industry workshops, and host masterclasses with agency leaders and growth hackers.

Continually update the digital marketing syllabus to keep pace with rapid industry shifts.

Participate in departmental meetings, accreditation support, and campus events.

Qualifications & Eligibility

Academic Requirements:

Master’s Degree: MBA / PGDM / M.Com / M.Sc. in Digital Marketing, Marketing, or related field with a minimum of 55% marks (or equivalent grade).

Ph.D. / NET / SET: Candidates with a Ph.D. or UGC-NET/SET qualification will be preferred (in accordance with institutional guidelines).

Experience:

3+ years of relevant experience across academia, corporate digital marketing, or agency roles. (Candidates with strong corporate/agency experience looking to transition into full-time academia are highly encouraged to apply).

Preferred Technical & Core Skills

Digital Tools: Google Analytics 4 (GA4), Meta Ads Manager, Google Ads, Semrush/Ahrefs, HubSpot/Mailchimp, Canva/Adobe Creative Suite.

Modern Marketing: Exposure to AI marketing tools, performance marketing metrics (ROAS, CAC, LTV), and basic CRO (Conversion Rate Optimization).

Soft Skills: Exceptional public speaking, storytelling, student-centric empathy, and networking capability.

What We Offer

Competitive salary aligned with experience and academic standards.

Access to digital marketing lab infrastructure and tool subscriptions.

Opportunities for research, consulting, and executive education.

A vibrant, innovative academic environment.

Skill set

Digital Marketing, Assistant Professor, Performance Marketing, Google Ads, SEO, SEM, Social Media Marketing, Meta Ads Manager, Google Analytics, Content Strategy, Academic Mentorship, Curriculum Development, Growth Marketing, Marketing Automation, Industry Relations