Assistant Professor

Knowledge Park; Mumbai, Bathinda; On-site; INR 600,000 - 900,000; Full time

Job summary

Knowledge Park invites applications for an Assistant Professor in Digital Marketing. The role involves teaching undergraduate and graduate courses, guiding student projects, and contributing to scholarly activities within the department.

The ideal candidate will hold a Master’s degree with 55% marks (or an eligible Ph.D. per UGC rules) and demonstrate research productivity, including publications in peer‑reviewed journals; familiarity with AI in digital marketing, SEO/SEM, social media, and

Qualifications

• Master's degree with 55% marks in relevant discipline from an Indian University or accredited foreign university.
• Ph.D. degree as per UGC Regulations; NET/SLET/SET exemption may apply.
• Minimum 2 SCI publications in peer‑reviewed or UGC-listed journals.

Responsibilities

• Teach undergraduate and graduate courses in Digital Marketing and related areas.
• Develop and update the digital marketing curriculum to reflect current industry trends.
• Conduct high‑quality research and publish in peer‑reviewed journals.
• Mentor students on research projects and academic careers.
• Participate in departmental meetings and contribute to university initiatives.

Skills

Teaching experience

Research ability

Curriculum development

Academic writing

Education

Master's degree with 55% marks

Ph.D. (UGC norms) eligible for NET/SLET/SET exemption

Minimum 2 SCI Publications

Job description

Assistant Professor - Digital Marketing

Job Summary

We are seeking a dynamic and knowledgeable Assistant Professor to join our faculty. The ideal candidate will be a passionate educator and researcher with comprehensive expertise in the evolving landscape of digital marketing and media. This role involves teaching undergraduate and graduate courses, conducting scholarly research, and contributing to the academic community through service. The successful candidate will be responsible for developing and delivering a curriculum that covers the breadth of modern digital marketing practices and theories.

Key Responsibilities

• Teaching and Instruction: Design and teach courses in areas such as Digital Marketing, Digital Consumer Behaviour, Social Media Management, SEO/SEM, Brand Management, and Web Analytics.
• Curriculum Development: Actively contribute to the enhancement and development of the digital marketing curriculum, ensuring it remains current with industry trends, including AI in Digital Marketing, OTT Advertising, and Influencer Marketing.
• Research and Scholarship: Conduct high-quality academic research in digital marketing or related fields and publish findings in reputable, peer-reviewed journals.
• Student Mentorship: Advise, mentor, and guide students on academic paths, research projects, and career opportunities in the digital marketing industry.
• University Service: Participate in departmental meetings, serve on academic committees, and contribute to the university's strategic initiatives and events.

Required Knowledge and Qualifications

Educational Background:

1. A Master s degree with 55% marks (or an equivalent grade in a point-scale wherever the grading system is followed) in concerned / relevant discipline from an Indian University, or an equivalent degree from an accredited foreign university. OR

2. A candidate has been awarded a Ph. D. Degree in accordance with the University Grants Commission (Minimum Standards and Procedure for Award of M. Phil. /Ph. D. Degree) Regulations, 2009 or 2016 may be exempted from NET/SLET/SET. AND c. Minimum 2 SCI Publications in peer-reviewed or UGC-listed journals

1. The following conditions may be considered desirable:

i) Ph. D preferred with entry-level 2 years experience is desirable but not mandatory.

ii) The candidate has presented at least two papers based on his/her Ph. D. work in conferences/seminars sponsored/funded/supported by the UGC/ICSSR/CSIR or any similar agency.

Published work may include books, Research Periodical, Ph. D. guidance, Consultancy projects, and a patent filed.

Pay Scales:

As per UGC guidelines; but will not be a constraint for the right candidate.

Expertise and Experience:

• Core Marketing Strategy:
  • Marketing Management
  • Brand Management
  • Integrated Marketing Communications (IMC)
  • Digital Marketing Communication
• Digital Channels Tactics:
  • Search: Search Engine Optimization (SEO) Search Engine Marketing (SEM)
  • Social Content: Social Media Management, Influencer Marketing, Digital Video Production
  • Advertising: Digital Advertising, Digital Media Planning Buying, Affiliate Advertising, OTT Advertising
• Platforms Analytics:
  • E-commerce
  • Web Analytics
  • Web Design principles
• Emerging Topics:
  • Artificial Intelligence (AI) in Digital Marketing
  • Digital Consumer Behavior
  • Digital Laws and Ethics

Preferred Skills:

• Proven experience in teaching at the university level.
• A strong potential for or an established record of scholarly research.
• Relevant professional industry experience in digital marketing is highly advantageous.
• Excellent communication, presentation, and interpersonal skills.