30006010 - ASM - GT - Hyderabad

USV PRIVATE LIMITED; Telangana; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

USV PRIVATE LIMITED is seeking an Area Sales Manager for the Consumer Products Division - Sebamed. The role leads a small team to drive General Trade and standalone store sales, using data-driven market insights, distributor partnerships, and effective go-to-market tactics.

You will cascade targets, monitor performance, and work closely with Zonal Sales Manager to achieve growth. The candidate brings 8–10 years of FMCG sales experience, with 5 years in General Trade, and holds a Bachelor’s

Qualifications

• Minimum 8–10 years of overall experience with 5 years in General Trade and FMCG sales.
• Extensive knowledge in sales strategies, channel management, and CRM within FMCG (Personal Care).
• Experience handling first-level managers like TSI/SO and strong sales area understanding.

Responsibilities

• Drive and achieve sales targets in the assigned area by managing a team of Territory Sales Managers.
• Develop and implement go-to-market strategies for General Trade and stand-alone stores.
• Engage with stockists and channel partners to expand distribution and product penetration.
• Monitor sales performance, provide guidance, and cascade targets to Territory Sales Managers.
• Coordinate with Supply Chain and Finance for smooth product availability and promotions.
• Lead periodic review meetings and align with Zonal Sales Manager on strategy and results.

Skills

General Trade sales

FMCG

Team management

Customer relationship management

Education

Bachelor’s Degree in Business/Marketing

Job description

Area Sales Manager

Job Description

Role: Area Sales Manager

Title/Designation: Manager

Function: Domestic Sales

Department: Consumer Products Division - Sebamed

Reporting to: Zonal Sales Manager

Job Grade/Level: L5 (B)

Direct Reportees: 5 - 6

Indirect Reportees: NA

Role Objective

Drive and achieve sales targets in the assigned area by effectively managing a team of territory sales managers. Foster strong relationships with key partners to enhance product penetration and increase customer engagement

Business Development

• Execute the defined sales and marketing strategy to drive sales for General Trade and stand-alone stores in the assigned area
• Implement strategies for different trade segments and ensure optimum utilisation of trade marketing resources
• Develop a robust go-to-market strategy leveraging data analytics, optimising logistics, and fostering strong distributor partnerships to enhance distribution reach and ensure effective new product introductions
• Assess sales performance to find opportunities and adjust tactics and strategies based on feedback and data
• Conduct thorough market analysis to understand customer preferences, market trends, and competitive activities
• Assist in developing effective stakeholder engagement strategies
• Cascade the area targets into territorial targets by providing direction to Territory Sales Manager
• Ensure competitor analysis as appropriate to understand market trends for the territory

Sales Management

• Set achievable sales targets for the team and monitor progress to drive performance
• Monitor achievement of sales targets in the assigned area to meet revenue goals and increase market share
• Ensure optimal merchandising and strategic product placement in retail stores
• Engage with customers to drive desired business outcomes
• Ensure volume growth by identifying new avenues for business across key customers
• Evaluate team performance metrics consisting of call average coverage and repeat coverage and create a plan to address any gaps
• Analyse field efforts and provide periodic feedback to the sales associates based on strategy
• Implement advanced sales tools like Sales and Operations Planning (S&OP) and Sales Force Automation (SFA) to enhance distributor collaboration and efficiency
• Monitor team’s adherence to the sales team charter, which outlines processes, governance, and structure for managing sales across General Trade
• Plan promotional campaigns to boost brand visibility and sales
• Assist in new product launches to ensure their success, from availability phase to the promotional phase
• Conduct periodic review meetings with the team and provide updates to Zonal Sales Manager
• Adjust sales tactics and strategies based on market feedback and data analysis to optimise performance
• Communicate performance updates, market analysis, strategic initiatives, and business projections to key stakeholders

Channel Management and Stakeholder Engagement

• Ensure effective new product introductions and facilitate the growth of individual brands through effective go-to-market strategy execution
• Foster strong relationships with stockists and trade partners by proactively resolving issues
• Participate in regular meetings with key accounts, distributors, and channel partners
• Monitor inventory levels and coordinate with supply chain teams to ensure product availability across channels
• Evaluate channel performance and provide recommendations
• Maintain channel hygiene while implementing sales strategies

People and Culture

• Promote and embody the USV Credo
• Cultivate a positive and inclusive team culture that encourages collaboration and transparent communication.
• Guide the development of the function’s workforce and recruitment plans
• Foster a culture of meritocracy through periodic performance reviews of direct and indirect reportees, providing constructive feedback and recognition
• Oversee regular training to ensure the team has the latest knowledge and skills to excel and drive the organisation forward
• Identify high-potential candidates in consultation with the Zonal Sales Manager and groom them to take up the next role
• Guide reportees on operational, financial, and people matters, offering advice to overcome challenges, optimise performance to achieve sales

STAKEHOLDER INTERACTION

Type of Interaction: Internal

Interaction with: Territory Sales Manager, Area Sales Manager, Functional Teams of Finance, Supply Chain, Procurement, Zonal Sales Manager

Nature of Interaction: Effective communication in connection with instructions, requests or normal work tasks, motivating the team, handling escalations

Type of Interaction: External

Interaction with: Customers /CFAs / Stockist / Retail Outlets

Nature of Interaction: Basic explanation of products or services to customers or clients and communication around escalated or difficult queries with customers or clients

Job Requirements

Professional Experience and Relevant Skills

• Must have a minimum of 8-10 years of overall experience, with 5 years in General Trade and FMCG sales
• Must possess extensive functional and process knowledge in sales, including expertise in sales strategies, channel management, and customer relationship management within FMCG (Personal Care), along with experience handling first-level managers like TSI/SO and a smart understanding of the sales area
• Must demonstrate strong communication, negotiation, and leadership skills, good networking and team management capabilities

Academic Qualifications & Certifications

• Educational Qualification: Bachelor’s Degree in Business, Marketing or a related field, with a preference for a Master of Business Administration in Sales and Marketing

Behavioural Competency (Proficiency Levels from 1 – 5, with 1 being the lowest and 5 being the highest)

• Achievement Orientation ( 4 )
• Problem Solving and Decision Making ( 3 )
• Integrity and Process Compliance ( 4 )
• Effective Communication (3)
• Customer Orientation (3)
• Team Management ( 3 )
• Collaboration ( 3 )
• Planning and Execution (3)