Sub Org Unit 1 DS-Personal Care-South (GT)
Sub Org Unit 2 DS-Personal Care-S-Hyderabad (GT)
Country India
Skills
Skill
Under Graduate
Under Graduate
CERTIFICATION
Working Language
Job Description
JOB DESCRIPTION
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Title/Designation Manager
Function Domestic Sales
Department Consumer Products Division - Sebamed
Reporting to Zonal Sales Manager
Job Grade/Level L5 (B)
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Role Objective : Drive and achieve sales targets in the assigned area by effectively managing a team of territory sales managers. Foster strong relationships with key partners to enhance product penetration and increase customer engagement
KEY RESPONSIBILITIES
Business Development
- ? Execute the defined sales and marketing strategy to drive sales for General Trade and stand-alone stores in the assigned area
- ? Implement strategies for different trade segments and ensure optimum utilisation of trade marketing resources
- ? Develop a robust go-to-market strategy leveraging data analytics, optimising logistics, and fostering strong distributor partnerships to enhance distribution reach and ensure effective new product introductions
- ? Assess sales performance to find opportunities and adjust tactics and strategies based on feedback and data
- ? Conduct thorough market analysis to understand customer preferences, market trends, and competitive activities
- ? Cascade the area targets into territorial targets by providing direction to Territory Sales Manager
- ? Ensure competitor analysis as appropriate to understand market trends for the territory
- ? Set achievable sales targets for the team and monitor progress to drive performance
- ? Monitor achievement of sales targets in the assigned area to meet revenue goals and increase market share
- ? Ensure optimal merchandising and strategic product placement in retail stores
- ? Engage with customers to drive desired business outcomes
- ? Ensure volume growth by identifying new avenues for business across key customers
- ? Evaluate team performance metrics consisting of call average coverage and repeat coverage and create a plan to address any gaps
- ? Analyse field efforts and provide periodic feedback to the sales associates based on strategy
- ? Implement advanced sales tools like Sales and Operations Planning (S&OP) and Sales Force Automation (SFA) to enhance distributor collaboration and efficiency
- ? Monitor team’s adherence to the sales team charter, which outlines processes, governance, and structure for managing sales across General Trade
- ? Plan promotional campaigns to boost brand visibility and sales
- ? Assist in new product launches to ensure their success, from availability phase to the promotional phase
- ? Conduct periodic review meetings with the team and provide updates to Zonal Sales Manager
- ? Adjust sales tactics and strategies based on market feedback and data analysis to optimise performance
- ? Communicate performance updates, market analysis, strategic initiatives, and business projections to key stakeholders
Channel Management and Stakeholder Engagement
- ? Ensure effective new product introductions and facilitate the growth of individual brands through effective go-to-market strategy execution
- ? Foster strong relationships with stockists and trade partners by proactively resolving issues
- ? Participate in regular meetings with key accounts, distributors, and channel partners
- ? Monitor inventory levels and coordinate with supply chain teams to ensure product availability across channels
- ? Evaluate channel performance and provide recommendations
- ? Maintain channel hygiene while implementing sales strategies
People and Culture
- ? Promote and embody the USV Credo
- ? Cultivate a positive and inclusive team culture that encourages collaboration and transparent communication.
- ? Guide the development of the function’s workforce and recruitment plans
- ? Foster a culture of meritocracy through periodic performance reviews of direct and indirect reportees, providing constructive feedback and recognition
- ? Oversee regular training to ensure the team has the latest knowledge and skills to excel and drive the organisation forward
- ? Identify high-potential candidates in consultation with the Zonal Sales Manager and groom them to take up the next role
- ? Guide reportees on operational, financial, and people matters, offering advice to overcome challenges, optimise performance to achieve sales
STAKEHOLDER INTERACTION
Type of Interaction: Internal
Interaction with: Territory Sales Manager, Area Sales Manager, Functional Teams of Finance, Supply Chain, Procurement, Zonal Sales Manager
Nature of Interaction: Effective communication in connection with instructions, requests or normal work tasks, motivating the team, handling escalations
Type of Interaction: External
Interaction with: Customers /CFAs / Stockist / Retail Outlets
Nature of Interaction: Basic explanation of products or services to customers or clients and communication around escalated or difficult queries with customers or clients
JOB REQUIREMENTS
Professional Experience and Relevant Skills
- ? Must have a minimum of 8-10 years of overall experience, with 5 years in General Trade and FMCG sales
- ? Must possess extensive functional and process knowledge in sales, including expertise in sales strategies, channel management, and customer relationship management within FMCG (Personal Care), along with experience handling first-level managers like TSI/SO and a smart understanding of the sales area
- ? Must demonstrate strong communication, negotiation, and leadership skills, good networking and team management capabilities
Academic Qualifications & Certifications
- ? Educational Qualification: Bachelor’s Degree in Business, Marketing or a related field, with a preference for a Master of Business Administration in Sales and Marketing
Behavioural Competency (Proficiency Levels from 1 – 5, with 1 being the lowest and 5 being the highest)