VP, AI Marketing Platforms & Transformation

Citibank (Switzerland) AG; Dublin; Hybrid; Confidential; Full time

Job summary

Citibank (Switzerland) AG in Dublin is seeking a Vice President for Digital Platforms and AI Marketing Transformation. The successful candidate will lead AI-driven marketing initiatives, including executing a comprehensive AI transformation roadmap and managing projects related to AI tools and platforms. The ideal candidate will have extensive digital marketing experience, knowledge of AI applications in marketing, and strong project management skills. This is a hybrid position that emphasizes collaboration with cross-functional teams.

Qualifications

• Experience in digital marketing, marketing technology, or digital platform management.
• Deep knowledge of AI applications in marketing, such as Generative AI and predictive analytics.
• Hands-on experience with marketing automation, analytics, or AI-powered tools.
• Strong understanding of public-facing website architecture and web best practices.

Responsibilities

• Contribute to and execute the Vertical AI transformation roadmap.
• Identify and evaluate critical Marketing AI tools and platforms.
• Design and execute strategic Proof of Concept projects.
• Drive implementation and optimization of AI tools.

Skills

Digital marketing

AI application in marketing

Marketing automation tools

Project management

Communication skills

Education

Bachelor’s/University degree

Master’s degree

Tools

Content Management Systems (CMS)

Adobe Experience Manager (AEM)

Job description

Citibank (Switzerland) AG in Dublin is seeking a Vice President for Digital Platforms and AI Marketing Transformation. The successful candidate will lead AI-driven marketing initiatives, including executing a comprehensive AI transformation roadmap and managing projects related to AI tools and platforms. The ideal candidate will have extensive digital marketing experience, knowledge of AI applications in marketing, and strong project management skills. This is a hybrid position that emphasizes collaboration with cross-functional teams.