Media Strategy & Deployment Manager - International Beverages

PepsiCo; Dublin; On-site; EUR 65,000 - 95,000; Full time

Job summary

PepsiCo is seeking a Manager to enable its media transformation agenda and deploy NCEM across markets, ensuring execution excellence, governance, and optimization of media plans to deliver measurable ROI.

The role emphasizes operational rigor, analytics, and stakeholder coordination with market media leads and external partners to track KPIs, ROI, and media data across Paid, Owned, and Earned channels.

Qualifications

• Experience in media planning, digital marketing, or marketing operations within CPG or similar industries.
• Strong understanding of media fundamentals, including Paid, Owned, Earned channels and search.
• Proficiency in data analysis and reporting tools (Excel, Power BI/Tableau).
• Experience in implementing standardized processes and ensuring compliance with global frameworks.
• Familiarity with digital platforms and emerging technologies (AI, automation, personalization engines).
• Detail-oriented with a process mindset and ability to maintain governance rigor.
• Comfortable operating in fast-paced, evolving environments, adapting to last-minute changes while maintaining clarity and precision.

Responsibilities

• Assist in driving integration of the 5S framework into market media plans and maintain planning templates and process documentation for markets.
• Partner with market media leads to ensure creative assets align with platform behaviors and track adherence to media sufficiency principles.
• Support execution of IB-led programs by coordinating with markets and agencies; assist in pilot launches for new brands.
• Track adoption of media KPIs in Growth Navigator KPIs and ROI Engine; aggregate paid, owned, earned media data for reporting.
• Coordinate with global platform partners (Meta, Google, TikTok, Spotify) for campaign execution and beta pilots; liaise with agencies and bottler teams to ensure timely delivery.

Skills

Analytical thinking

Stakeholder management

Marketing operations

Digital marketing fundamentals

CPG industry knowledge

Tools

Excel

Power BI

Tableau

Job description

Overview

This role is a critical enabler for PepsiCo’s media transformation agenda. The Manager will support the team in deploying NCEM (New Consumer Engagement Model) across markets, ensuring execution excellence, governance, and optimization of media plans. The role focuses on operational rigor, analytics, and stakeholder coordination to deliver consistent consumer engagement and measurable ROI.

Responsibilities

• Assist in driving integration of the 5S framework into market media plans. Maintain planning templates and process documentation for markets.Executing Actions
• Partner with market media leads to ensure creative assets align with platform behaviors. Track adherence to Media Sufficiency principles for reach, frequency, and continuity.Providing Consultation & Executing Actions
• Support execution of IB-led programs (e.g., Apollo, Pepsi UEFA, Sting F1) by coordinating with markets and agencies. Assist in pilot launches for new brands like Poppi, Propel, and Sting.Make Decision & Executing Actions
• Track adoption of media related KPIs in Growth Navigator KPIs (Reach & Resonance). Track adoption of Media Beliefs 2.0 and ROI Engine across markets. Aggregate Paid, Owned, and Earned media data for holistic reporting. Providing Consultation & Executing Actions
• Coordinate with global platform partners (Meta, Google, TikTok, Spotify) for campaign execution and beta pilots. Liaise with agencies and bottler teams to ensure alignment and timely delivery. Providing Consultation & Executing Actions

Qualifications

• Experience in media planning, digital marketing, or marketing operations within CPG or similar industries.
• Strong understanding of media fundamentals, including Paid, Owned, Earned channels and search.
• Proficiency in data analysis and reporting tools (Excel, Power BI/Tableau).
• Experience in implementing standardized processes and ensuring compliance with global frameworks.
• Familiarity with digital platforms and emerging technologies (AI, automation, personalization engines).
• Detail-oriented with a process mindset and ability to maintain governance rigor.
• Comfortable operating in fast-paced, evolving environments, adapting to last-minute changes while maintaining clarity and precision.

Differentiating Competencies Required

Analytical rigor - Passion for process excellence.

Outcome-Driven - Committed to measurable impact on media performance.

Collaborative mindset - Strong interpersonal skills.