Thought Leadership & Editorial Strategy Lead

Citi; Dublin; Hybrid; EUR 109,920 - 164,880; Full time

Benefits offered by this job

Hybrid work model

Salary reviewed annually

Job summary

Citi Dublin seeks an Editorial Strategist and Thought Leadership Lead to drive flagship content that positions Citi as a leader in the industry for peers, clients, and media. The role combines editorial strategy with cross-functional collaboration to translate complex topics into accessible narratives.

You will develop and enforce editorial standards, craft derivative assets for marketing, and leverage SEO and performance metrics to maximize impact.

Qualifications

• Extensive experience in content creation, journalism, strategic communications, or related fields.
• Proven track record of creating thought leadership content that has shaped industry conversations and driven measurable business impact.
• Demonstrated editorial leadership managing content across multiple business units, products, or publications.

Responsibilities

• Develop flagship content that establishes organizational authority on critical industry topics, emerging trends, and strategic priorities.
• Identify and articulate emerging themes, market shifts, and strategic insights that position Citi as a forward-thinking industry leader.
• Collaborate with subject matter experts across businesses to distill complex concepts into accessible, compelling narratives.
• Establish and enforce editorial standards across all product and business unit content to ensure consistency, quality, and brand alignment.
• Develop creative derivative assets from core content — repackaging flagship material into unique formats for marketing teams to activate across channels.
• Digital fluency with understanding of content performance metrics, SEO, and emerging platforms.

Skills

Content creation

Editorial leadership

Strategic communications

Cross-functional collaboration

Editorial standards

Job description

Citi Dublin seeks an Editorial Strategist and Thought Leadership Lead to drive flagship content that positions Citi as a leader in the industry for peers, clients, and media. The role combines editorial strategy with cross-functional collaboration to translate complex topics into accessible narratives.

You will develop and enforce editorial standards, craft derivative assets for marketing, and leverage SEO and performance metrics to maximize impact.