Mid-Market SaaS Content Strategy Lead

Teamwork.com; Cork; Hybrid; EUR 70,000 - 100,000; Full time

Job summary

Teamwork.com is seeking an experienced content strategist to shape a focused mid-market content program. You will lead the end-to-end content lifecycle, aligning editorial strategy with GTM goals and revenue outcomes.

In this hybrid Cork-based role, you’ll partner with sales, demand generation and product marketing to drive pipeline, while ensuring consistent brand voice and a scalable content engine across channels.

Qualifications

• Experience in B2B SaaS marketing, ideally with mid-market exposure.
• Proven track record creating and overseeing content and building repeatable processes.
• Experience partnering with sales and marketing to tie content work to pipeline and revenue.
• Strong editorial judgement and writing craft to bring content to life.

Responsibilities

• Develop the content marketing strategy for Teamwork.com’s move upmarket, ensuring messaging resonates with mid-market segments.
• Oversee content production (in-house and third-party) and maintain brand voice across channels.
• Enable sales, demand gen, product marketing, and customer success to leverage content in-market.
• Measure content impact against pipeline and revenue, and report on outcomes.
• Maintain brand consistency and governance across the content ecosystem, and design a scalable content engine.

Skills

Content strategy

Content creation

Cross-functional collaboration

B2B SaaS marketing

Brand voice

Tools

DAM

AI content tools

Job description

Teamwork.com is seeking an experienced content strategist to shape a focused mid-market content program. You will lead the end-to-end content lifecycle, aligning editorial strategy with GTM goals and revenue outcomes.

In this hybrid Cork-based role, you’ll partner with sales, demand generation and product marketing to drive pipeline, while ensuring consistent brand voice and a scalable content engine across channels.