Strategic Advisory Marketing Director

Morgan McKinley; Dublin; On-site; EUR 110,000 - 150,000; Full time

Job summary

Morgan McKinley Ireland seeks an Associate Director - Advisory Marketing to lead and shape marketing for the professional services advisory division. Translate priorities into focused go-to-market activity to strengthen market positioning, support business development, and drive pipeline and revenue growth.

You will collaborate with regional leadership and business development teams to plan, prioritise, and deliver integrated campaigns, thought leadership, and client engagement across multiple

Qualifications

• Bachelor's degree required; postgraduate qualification in marketing or business advantageous.
• 10+ years' experience in B2B marketing, ideally with advisory, consulting or professional services background.
• Experience with senior partner- and director-level stakeholders, involving business development, campaigns and pipeline discussions.
• Strong commercial acumen and ability to connect marketing activity to pipeline and revenue priorities.
• Experience leading integrated go-to-market programmes across campaigns, thought leadership and client engagement.

Responsibilities

• Act as the primary marketing partner to senior Advisory leaders.
• Build strong relationships with senior stakeholders, aligning business priorities with marketing activity.
• Translate business priorities into clear marketing briefs, campaign plans and activation requirements.
• Lead go-to-market planning, aligning campaigns with commercial opportunities.
• Own the delivery of Advisory marketing activity within the marketing plan and local market needs.
• Develop content, thought leadership, credentials and case studies to demonstrate expertise and client impact.
• Localise global campaigns for the relevant market reflecting local priorities and client needs.
• Deliver responsive marketing activity driven by opportunities, market developments or strategic pursuits.
• Prepare sales enablement materials including credentials, presentations and playbooks.
• Collaborate with business development to support priority opportunities and pipeline growth.
• Advise leadership on market positioning, differentiation and investment priorities.
• Identify opportunities to strengthen profile through thought leadership and partnerships.
• Coordinate with the broader marketing team for consistent execution across channels.

Skills

Stakeholder management

Go-to-market strategy

Content & thought leadership

Marketing communications

CRM & marketing automation

Education

Bachelor's degree

Postgraduate qualification in marketing or business

Tools

CRM

Marketing automation

Job description

Morgan McKinley Ireland seeks an Associate Director - Advisory Marketing to lead and shape marketing for the professional services advisory division. Translate priorities into focused go-to-market activity to strengthen market positioning, support business development, and drive pipeline and revenue growth.

You will collaborate with regional leadership and business development teams to plan, prioritise, and deliver integrated campaigns, thought leadership, and client engagement across multiple