Senior Marketing & Communications Manager (specified purpose contract)

Amundi Ireland Limited; Dublin; Hybrid; EUR 65,000 - 95,000; Full time

Job summary

Amundi Ireland Limited is seeking a senior Product Marketing professional to manage end-to-end marketing and communications initiatives for Amundi Technology, including go-to-market strategy, storytelling and content development.

You will lead demand-gen campaigns, events and cross-functional collaboration with Product, Sales and R&D, delivering measurable impact and aligned brand execution.

Qualifications

• Master’s degree in Business, Marketing, Communications or similar.
• 5+ years in marketing/communications; B2B software, fintech or asset management preferred.
• Proven experience running product marketing campaigns, events and demand-gen programs.
• Strong storytelling and content creation; excellent written and verbal communication.
• Stakeholder and vendor management with senior leaders; collaboration across teams.
• Experience with marketing automation, CRM and analytics tools.
• Agile, responsive and able to prioritise in a fast-moving environment.
• Fluent English

Responsibilities

• Own end-to-end product marketing campaigns: positioning, messaging, launch plans.
• Develop storytelling and value propositions for target segments.
• Create sales enablement materials: playbooks, decks, case studies, training content.
• Plan content across channels: email, website, social media, blogs and videos.
• Design demand-generation and email marketing; integrate with CRM and sales.
• Manage events, sponsorships and partnerships; ensure brand consistency.
• Coordinate internal comms for product updates and company initiatives.

Skills

Product marketing

Go-to-market

Content creation

Demand generation

Stakeholder management

Marketing automation

CRM

Analytics

Education

Master’s degree in Business/Marketing/Communications

Tools

CRM software

Marketing automation platforms

Job description

Mission: Manage and deliver end-to-end strategic marketing, product marketing and communications projects for Amundi Technology, including go-to-market strategy, storytelling and content development, lead-generation campaigns and event planning.

Key Responsibilities:

1. Product Marketing & Go-to-Market

• Own end-to-end product marketing campaigns: positioning, messaging, proof points and launch plans in close collaboration with Product, GTM, R&D and Sales.
• Develop compelling storytelling and value propositions tailored to target segments (consultants, clients and partners).
• Produce sales enablement materials in collaboration with the GTM team: sales playbooks, pitch decks, case studies, battle cards and training content for commercial teams.
• Conduct market and competitor analysis and translate insights into actionable recommendations.
  

2. Content & Multi‑Channel Communications

• Plan and create high‑quality content across multiple channels: email, website, social media, white papers, blogs and videos.
• Coordinate content calendar with the Digital Marketing Manager to ensure consistent external and internal messaging.

3. Demand Generation & Email Marketing

• Design and run email marketing campaigns and focus on lead generation and qualification in partnership with Sales and Digital teams.
• Integrate campaigns with new CRM system.

4. Events, Sponsorships & Partnerships

• Own a portfolio of industry, sponsored and Amundi Technology events across the year: strategy, planning, logistics, communications, budget and post-event measurement.
• Ensure consistent brand execution across all events.

5. Internal Communications & Cross‑Functional Collaboration

• Manage internal communications for product updates, launches and company initiatives.

Desired Skills & Qualifications:

• Master’s degree (or equivalent) in Business, Marketing, Communications or similar.
• 5+ years’ experience in marketing/product marketing/communications; experience in B2B software, fintech or asset management is strongly preferred.
• Proven experience running product marketing campaigns, events and demand-generation programs.
• Strong storytelling and content creation skills; excellent written and verbal communication.
• Solid stakeholder and vendor management skills; comfortable engaging with senior executives, Sales and Product teams.
• Experience with marketing automation, CRM and analytics tools.
• Agile, responsive, and able to prioritise in a fast‑moving environment.
• Languages: Fluent English required.