Senior Marketing & Communications Manager (specified purpose contract)

Amundi; Dublin; On-site; EUR 75,000 - 110,000; Full time

Job summary

Amundi Technology is seeking an experienced marketing leader to own end-to-end product marketing campaigns, go-to-market strategies and content creation across multiple channels. You will drive storytelling, value propositions and sales enablement in close collaboration with Product, GTM, R&D and Sales.

The role focuses on demand generation, CRM integration and coordinated external communications, with responsibility for events, partnerships and internal product updates.

Qualifications

• 5+ years’ experience in marketing/product marketing/communications; B2B software/fintech/asset management preferred.
• Master’s degree in relevant field.
• Proven experience running product marketing campaigns and events.
• Strong storytelling and content creation skills; excellent written and verbal communication.

Responsibilities

• Manage end-to-end product marketing campaigns: positioning, messaging, launch plans.
• Develop storytelling and value propositions for target segments.
• Produce sales enablement materials in collaboration with GTM team.
• Plan and create multi-channel content across email, website, social, blogs and videos.
• Design and run email marketing campaigns focused on lead generation and qualification.
• Own portfolio of industry events: strategy, planning, logistics, budget and post-event measurement.
• Manage internal communications for product updates and launches.

Education

Master’s degree in Business/Marketing/Communications

Tools

Marketing Automation

CRM

Analytics Tools

Job description

Mission: Manage and deliver end-to-end strategic marketing, product marketing and communications projects for Amundi Technology, including go-to-market strategy, storytelling and content development, lead-generation campaigns and event planning.

Key Responsibilities:

1. Product Marketing & Go-to-Market

• Own end-to-end product marketing campaigns: positioning, messaging, proof points and launch plans in close collaboration with Product, GTM, R&D and Sales.
• Develop compelling storytelling and value propositions tailored to target segments (consultants, clients and partners).
• Produce sales enablement materials in collaboration with the GTM team: sales playbooks, pitch decks, case studies, battle cards and training content for commercial teams.
• Conduct market and competitor analysis and translate insights into actionable recommendations.
  

2. Content & Multi‑Channel Communications

• Plan and create high‑quality content across multiple channels: email, website, social media, white papers, blogs and videos.
• Coordinate content calendar with the Digital Marketing Manager to ensure consistent external and internal messaging.

3. Demand Generation & Email Marketing

• Design and run email marketing campaigns and focus on lead generation and qualification in partnership with Sales and Digital teams.
• Integrate campaigns with new CRM system.

4. Events, Sponsorships & Partnerships

• Own a portfolio of industry, sponsored and Amundi Technology events across the year: strategy, planning, logistics, communications, budget and post-event measurement.
• Ensure consistent brand execution across all events.

5. Internal Communications & Cross‑Functional Collaboration

• Manage internal communications for product updates, launches and company initiatives.

Desired Skills & Qualifications:

• Master’s degree (or equivalent) in Business, Marketing, Communications or similar.
• 5+ years’ experience in marketing/product marketing/communications; experience in B2B software, fintech or asset management is strongly preferred.
• Proven experience running product marketing campaigns, events and demand-generation programs.
• Strong storytelling and content creation skills; excellent written and verbal communication.
• Solid stakeholder and vendor management skills; comfortable engaging with senior executives, Sales and Product teams.
• Experience with marketing automation, CRM and analytics tools.
• Agile, responsive, and able to prioritise in a fast‑moving environment.
• Languages: Fluent English required.