Associate Director - Advisory Marketing

Morgan McKinley; Dublin; On-site; EUR 110,000 - 150,000; Full time

Job summary

Morgan McKinley Ireland seeks an Associate Director - Advisory Marketing to lead and shape marketing for the professional services advisory division. Translate priorities into focused go-to-market activity to strengthen market positioning, support business development, and drive pipeline and revenue growth.

You will collaborate with regional leadership and business development teams to plan, prioritise, and deliver integrated campaigns, thought leadership, and client engagement across multiple

Qualifications

• Bachelor's degree required; postgraduate qualification in marketing or business advantageous.
• 10+ years' experience in B2B marketing, ideally with advisory, consulting or professional services background.
• Experience with senior partner- and director-level stakeholders, involving business development, campaigns and pipeline discussions.
• Strong commercial acumen and ability to connect marketing activity to pipeline and revenue priorities.
• Experience leading integrated go-to-market programmes across campaigns, thought leadership and client engagement.

Responsibilities

• Act as the primary marketing partner to senior Advisory leaders.
• Build strong relationships with senior stakeholders, aligning business priorities with marketing activity.
• Translate business priorities into clear marketing briefs, campaign plans and activation requirements.
• Lead go-to-market planning, aligning campaigns with commercial opportunities.
• Own the delivery of Advisory marketing activity within the marketing plan and local market needs.
• Develop content, thought leadership, credentials and case studies to demonstrate expertise and client impact.
• Localise global campaigns for the relevant market reflecting local priorities and client needs.
• Deliver responsive marketing activity driven by opportunities, market developments or strategic pursuits.
• Prepare sales enablement materials including credentials, presentations and playbooks.
• Collaborate with business development to support priority opportunities and pipeline growth.
• Advise leadership on market positioning, differentiation and investment priorities.
• Identify opportunities to strengthen profile through thought leadership and partnerships.
• Coordinate with the broader marketing team for consistent execution across channels.

Skills

Stakeholder management

Go-to-market strategy

Content & thought leadership

Marketing communications

CRM & marketing automation

Education

Bachelor's degree

Postgraduate qualification in marketing or business

Tools

CRM

Marketing automation

Job description

Associate Director - Advisory Marketing

Note: It is critical for the candidate to come from a professional services, marketing advisory or consulting background and have a strong understanding of advisory.

This is a senior marketing role responsible for leading marketing activity for a professional services advisory division. Working closely with senior business leaders, you will translate commercial priorities into focused go-to-market activity that strengthens market positioning, supports business development and contributes to pipeline and revenue growth.

You will shape how the Advisory division is positioned in the market across integrated campaigns, thought leadership, strategic pursuits and client engagement.

The role requires strong commercial judgement, excellent stakeholder management skills and the ability to connect business growth priorities with clear, measurable marketing plans.

You will work closely with regional and service-line marketing leadership, business development colleagues and the wider marketing team to ensure activity is effectively planned, prioritised and delivered.

Key Responsibilities

• Act as the primary marketing partner to senior Advisory leaders.
• Build strong relationships with senior stakeholders, maintaining regular engagement around business priorities, pipeline, sector activity and growth opportunities.
• Translate business priorities into clear marketing briefs, campaign plans and activation requirements.
• Lead go-to-market planning, aligning campaigns, sector priorities, strategic pursuits and client engagement activity with commercial opportunities.
• Own the delivery of Advisory marketing activity within the agreed marketing plan, including sector-specific campaigns where there is an active pipeline or clear market opportunity.
• Develop and adapt content, thought leadership, credentials, case studies and other materials that demonstrate the division's expertise and client impact.
• Localise global campaigns and initiatives for the relevant market, ensuring activity reflects local priorities, market conditions and client needs.
• Deliver responsive marketing activity where triggered by business opportunities, market developments, regulatory changes or strategic pursuits.
• Develop sales enablement materials including credentials presentations, playbooks, case studies and capability documents.
• Work closely with business development and pursuit teams to provide tailored marketing support for priority opportunities.
• Advise senior leadership on market positioning, competitive differentiation, sector opportunities and marketing investment priorities.
• Identify opportunities to strengthen market profile through thought leadership, external positioning, flagship events and strategic partnerships.
• Partner with senior business leaders on priority pursuits, major accounts and strategic growth initiatives.
• Coordinate with the wider marketing team to ensure consistent execution across events, content, digital, social media, paid media and direct client engagement.
• Track campaign delivery and performance and contribute to regular marketing reporting.

Experience & Profile

• Bachelor's degree required; a postgraduate qualification in marketing or business would be advantageous.
• 10+ years' experience in B2B marketing, ideally with direct experience marketing advisory, consulting or other professional services.
• Experience within professional services, financial services, consulting or another complex and/or regulated environment.
• Significant experience working with senior partner- and director-level stakeholders, including involvement in business development, campaigns and pipeline discussions.
• Strong commercial acumen and experience connecting marketing activity to pipeline, strategic accounts and revenue priorities.
• Proven ability to translate business priorities into marketing strategies and activity that support growth.
• Experience leading integrated go-to-market programmes across campaigns, thought leadership, strategic pursuits and client engagement.
• Excellent writing, briefing and messaging skills, with the ability to translate complex services and business priorities into clear market-facing communications.
• Familiarity with marketing technology, including CRM and marketing automation platforms.
• Ability to work across multiple markets and adapt marketing activity to local business requirements.