Senior PMM: AI-First Helpdesk & Intercom Growth

Intercom; Dublin; Hybrid; EUR 85,000 - 125,000; Full time

Benefits offered by this job

Competitive salary & equity

Lunch provided

AI tools access

Pension match

Health insurance

Generous time off

Cycle-to-Work scheme

MacBooks provided

Job summary

Fin is seeking a seasoned Product Marketing Manager to own the Intercom helpdesk narrative and accelerate market adoption of AI-first capabilities. You will shape ICP, positioning, and messaging, then drive launches and enablement with Product, GTM and Lifecycle teams.

You’ll work with customer-facing teams to translate insights into crisp content, stories, and assets that resonate with 25,000+ businesses using Intercom-based solutions.

Qualifications

• 5+ years in product marketing, ideally in B2B with market-shaping experience.
• Owned a core product area end-to-end from ICP to launches and enablement.
• Experience in fast-moving environments with rapid product-to-market cycles.
• Strong writing, editorial judgment and precision in messaging.

Responsibilities

• Shape ICP and audience for Intercom helpdesk and related products.
• Own core messaging and ensure alignment across channels and assets.
• Define external narrative for AI-first Helpdesk and bring it to market.
• Collaborate with Product, GTM and Lifecycle on roadmap communication.
• Create high-impact enablement for sales and customer success teams.
• Spend time with customers to generate actionable insights for messaging.

Skills

Product marketing

ICP & positioning

Core messaging

Launch enablement

Cross-functional collaboration

Storytelling

AI tools fluency

Tools

Claude Code

AI tools

Job description

Fin is seeking a seasoned Product Marketing Manager to own the Intercom helpdesk narrative and accelerate market adoption of AI-first capabilities. You will shape ICP, positioning, and messaging, then drive launches and enablement with Product, GTM and Lifecycle teams.

You’ll work with customer-facing teams to translate insights into crisp content, stories, and assets that resonate with 25,000+ businesses using Intercom-based solutions.