Senior Marketing Executive

St. Patrick's Festival; Dublin; Hybride; EUR 40 000 - 60 000; Plein temps

Résumé du poste

St. Patrick’s Festival in Dublin is seeking an experienced Senior Marketing Executive to join our marketing team and help deliver the Festival campaign.

Working with the Head of Marketing and Marketing Manager, you will coordinate activity across digital, social, advertising and print for audiences in Ireland and internationally. We are looking for someone who moves campaigns from planning into delivery and thrives in a busy events team.

Qualifications

• At least three years’ relevant marketing experience, or equivalent experience.
• Experience managing paid social campaigns with targeting and reporting.
• Experience coordinating organic social activity with content creators.
• Experience booking advertising and rollout of campaigns.
• Experience briefing designers and coordinating print production.
• Experience supporting live events marketing.
• Strong writing and proofreading with brand consistency.
• Excellent organisation and deadline management.
• Confident working with sponsors and partners.
• Ability to interpret campaign results to inform recommendations.
• Experience in arts, culture, tourism, entertainment or festivals.
• Familiarity with Google Ads, CMS and email marketing platforms.
• Understanding of accessible communications for diverse audiences.

Responsabilités

• Support planning, delivery and evaluation of the Festival’s marketing campaign.
• Manage agreed areas of activity, maintaining schedules and deadlines.
• Coordinate information and assets across the Festival team so marketing materials are accurate and ready on time.
• Help tailor activity to different audiences, supporting awareness, engagement and attendance.
• Set up, manage and monitor paid digital and social campaigns within budgets.
• Plan and deliver organic social content with the content creator, including the calendar and messaging.
• Coordinate content briefs and approvals per brand guidelines.
• Support website updates and email campaigns, keeping information clear and current.
• Monitor campaign results and provide practical recommendations.
• Liaise with media owners and suppliers on quotes, deadlines and artwork.
• Brief designers and manage feedback, revisions and print production.
• Coordinate print production and distribution with the Festival team.
• Proofread materials and ensure sponsor credits before final approvals.
• Work with the sponsorship team to deliver marketing commitments.
• Coordinate partner assets, campaigns and approvals for progress updates.
• Ensure sponsor recognition is accurate across materials and channels.
• Gather campaign results and examples for partner reporting.
• Support Festival delivery and reporting during the Festival.
• Track activity and expenditure for post-Festival review.
• Contribute to the post-Festival marketing report with insights for future campaigns.

Connaissances

Campaign management

Social media ads

Content coordination

Copywriting

Marketing

Brand consistency

Outils

Google Ads

CMS

Email marketing

Description du poste

St. Patrick’s Festival, Dublin is Ireland’s biggest annual festival event, a significant international gathering that is centered around Ireland’s national holiday on March 17th. St. Patrick’s Festival aims to positively reflect our cultural and artistic heritage, to celebrate the authentic values of Ireland and the Irish at home and abroad, and to showcase a vibrant, diverse and inclusive contemporary Ireland on a global platform.

In 2027, St. Patrick’s Festival takes place in Dublin in March over 5 days, and features an ambitious array of events, from the world-renowned televised St. Patrick’s Festival Parade, to the beloved Ceili Mor and family favourite Treasure Hunt. The Festival also features a citywide programme of events at various locations around Dublin city centre featuring music, dance, family entertainment, theatre, film, visual arts and exhibitions, plus food, funfairs, walking tours, partner activations, community projects and much more.

Senior Marketing Executive

St. Patrick’s Festival is seeking an experienced Senior Marketing Executive to join our marketing team and help deliver the Festival campaign.

Working closely with the Head of Marketing and Marketing Manager, you will coordinate marketing activity across digital, social, advertising and print. You will work with colleagues, creative suppliers, sponsors and partners to bring the campaign to audiences in Ireland and internationally. We are looking for someone who knows how to move a campaign from planning into delivery, takes pride in their work and enjoys being part of a busy event team. You should have experience working in marketing and supporting live events, although a festival background is not essential.

Full Time:

Monday – Friday January to March with some additional hours after the festival for event wrap up and reporting. Hybrid working is an option but with dedicated office days.

Office Location:

Blackhall Green, Blackhall Place, Dublin 7, D07 NY07

Start date:

Start date November 2026, with the successful candidate joining as soon as possible.

Contract duration:

November 2026 to March 2027

Salary:

In line with experience.

Festival attendance:

The successful candidate must be available to work throughout the Festival, 13–17 March 2027.

The role will be actively supported by the Head of Marketing and Marketing Manager, who will retain responsibility for spending and final approvals.

Responsibilities

• Support the planning, delivery and evaluation of the Festival’s marketing campaign.
• Manage agreed areas of activity, maintaining clear schedules and ensuring deadlines are met.
• Coordinate information and assets across the Festival team so that marketing materials are accurate and ready on time.
• Help tailor activity to different audiences, supporting awareness, engagement and attendance.

Digital and social marketing

• Set up, manage and monitor paid digital and social campaigns within approved budgets, recommending adjustments to improve performance.
• Work closely with our in-house content creator to plan and deliver organic social activity, including the content calendar, campaign messaging and Festival coverage.
• Coordinate content briefs and approvals, ensuring activity reflects the Festival’s tone, brand guidelines and partner commitments.
• Support website updates and email campaigns, keeping information clear, accurate and current.
• Monitor campaign results and share practical recommendations with the marketing team.

Advertising, design and print

• Liaise with media owners and suppliers on quotes, specifications, artwork deadlines and placement schedules, submitting costs for approval before bookings are confirmed.
• Brief designers and manage feedback, revisions and the approval process.
• Coordinate print production and distribution, working closely with designers, printers and the wider Festival team.
• Proofread materials and check event information, branding and sponsor credits before submitting them for final approval.

Sponsors, partners and stakeholders

• Work with the sponsorship team to deliver agreed marketing commitments for sponsors and partners.
• Coordinate partner assets, campaign activity and approvals, keeping colleagues informed of progress.
• Ensure sponsor and partner recognition is accurately represented across relevant materials and channels.
• Gather campaign results and examples of activity for partner reporting.

Festival delivery and reporting

• Work with the wider team on marketing delivery during the Festival, coordinating updates and responding to changes as they arise.
• Support the content creator and other suppliers with schedules, briefs and access to relevant information.
• Track activity and expenditure for review by the Head of Marketing and Marketing Manager.
• Contribute to the post-Festival marketing report, identifying what worked well and where future campaigns could improve.

Essential experience and skills

• At least three years’ relevant marketing experience, or equivalent experience demonstrating the ability to deliver campaigns independently.
• Practical experience managing paid social campaigns, including audience targeting, performance monitoring and reporting.
• Experience coordinating organic social activity and working with content creators or creative teams.
• Experience booking advertising and managing campaign rollout.
• Experience briefing designers and coordinating print production.
• Previous experience supporting the marketing or communications delivery of live events.
• Strong writing and proofreading skills, with good judgement around tone, messaging and brand consistency.
• Excellent organisation and attention to detail, with the ability to manage competing deadlines.
• Confidence working with colleagues, suppliers, sponsors and external stakeholders.
• Ability to interpret campaign results and use them to inform recommendations.
• Experience in arts, culture, tourism, entertainment or festivals.
• Experience with advertising bookings and rollout across agreed channels, including digital, print, radio and outdoor.
• Familiarity with Google Ads, website content management systems and email marketing platforms.
• An understanding of accessible communications and marketing to different audience groups.

How you work

You will be comfortable taking ownership of agreed tasks and following them through. You will communicate clearly, share information and work well with colleagues across the organisation.

We are looking for someone who brings ideas, spots potential problems early and stays composed when plans change. You should be confident working independently, while knowing when to seek guidance or bring a decision to the wider team.

St. Patrick’s Festival is an equal opportunities employer.