Director, Surgical Vision Equipment Portfolio

Johnson Johnson; Dublin; On-site; EUR 140,000 - 190,000; Full time

Job summary

Jobtailor in Ireland seeks a senior marketing leader to drive global strategy for surgical vision equipment and related digital and accessories lines, overseeing portfolio management, market insights, launches, and brand stewardship.

You will lead cross‑functional teams, partner with regional teams and key distributors, and shape pricing, claims, and evidence strategies while guiding talent development and ensuring alignment with corporate goals.

Qualifications

• Bachelor’s degree required.
• Minimum of 10 years work/business experience.
• Health care experience.
• Marketing leadership experience.
• Proven track record of developing talent with positive leadership characteristics.
• Experience leading product innovation and successful commercialization.
• Strong strategic marketing fundamentals including positioning, claims, advertising judgment, and customer insights.
• Strong cross-functional leadership and ability to inspire a cross-functional team.
• Willingness to travel up to 30% domestically and internationally.
• Ophthalmology/Medical Device knowledge preferred.

Responsibilities

• Lead the global marketing strategy for surgical vision equipment, digital, and accessories portfolio.
• Plan and oversee business planning, strategy, portfolio management, market research, product launches, and brand stewardship.
• Lead global portfolio strategy, positioning, pricing, and lifecycle management.
• Lead clinical claims and evidence strategy with education and clinical teams.
• Design global branding and pricing strategies to deliver value.
• Manage analyses of market size, customer insights, and forecasts.
• Drive industry engagement, VOC, advisory boards, and competitive responses.
• Provide leadership for brands in development and collaborate with regional partners and Johnson & Johnson brands.
• Oversee performance management and talent development.

Skills

Global marketing strategy

Cross-functional leadership

Market research

Brand stewardship

Product commercialization

Strategic planning

Team leadership

Stakeholder engagement

Education

Bachelor's degree

Master’s degree in business

Job description

Responsibilities

• Lead the development and execution of the global marketing strategy for the surgical vision equipment, digital, and accessories portfolio to drive short and long‑term growth.
• Plan and oversee critical processes related to business planning, strategic marketing plans, portfolio management and development, market research, new product launches, business performance tracking, multi‑channel marketing, and brand stewardship.
• Lead global portfolio strategy, positioning, channel, pricing, and lifecycle management.
• Lead clinical claims and evidence strategy and work with professional education and clinical teams to deliver key messages.
• Design recommendations for global branding, positioning, and pricing strategies that deliver value.
• Manage complex customer and competitor analyses in the areas of product preferences, potentials, sales coverage, market size, marketing practices, and trends, and prepare forecasts and recommendations.
• Lead efforts in industry and society engagement strategy, VOC, user meetings, advisory board, competitive rebuttals, etc.
• Provide leadership and vision for brands in development, and leverage opportunities with regional partners, customers, Johnson & Johnson brands, and alliances.
• Oversee performance management of team members and talent development.

Requirements

• Minimum of a bachelor’s degree.
• Minimum of 10 years work/business experience.
• Health care experience.
• Marketing leadership experience.
• Proven track record of developing talent with positive leadership characteristics.
• Experience and successful track record leading product innovation and successful commercialization.
• Strong strategic marketing fundamentals including positioning, claims, advertising judgment, and customer insights.
• Strong cross‑functional leadership, ability to set vision and inspire a cross‑functional team.
• Strong servant‑leader characteristics and mindset, ability to influence cross‑functionally and across regions without direct authority.
• Ability to interact with a variety of customers – patients, surgeons, Key Opinion Leaders, distributors, and investors/start‑up organizations.
• Demonstrated ability to lead marketing agencies and inspire strong output.
• Up to 30% domestic and international travel may be required.
• Prior Medical Device and/or ophthalmology marketing experience is preferred.
• Master’s degree in business (or related discipline) is highly preferred.
• Finance planning experience is preferred.
• Ophthalmology industry knowledge is preferred.
• Hardware and software product management skills are preferred.
• Portfolio branding experience is preferred.

Core Competencies

Demonstrates expertise in global marketing strategy development and execution for surgical vision equipment, with a strong focus on portfolio management, market research, and product commercialization. Proven ability to lead cross‑functional teams and engage with diverse stakeholders in the healthcare sector.