Senior Loyalty Insights & Growth Analyst

Dunnes Stores; Dublin; On-site; EUR 70,000 - 110,000; Full time

Job summary

Dunnes Stores, Ireland’s leading retailer, is seeking a Senior Customer Loyalty Insight Analyst to drive growth through data-driven CRM and loyalty insights across our fashion, food and home categories.

You will apply advanced analytics to analyze customer behaviour, segmentation and campaign performance to identify opportunities for engagement, reactivation and long-term value growth. A degree in a related field and proficiency in SQL, R or Python are required.

Qualifications

• Proven experience using advanced analytics for measurable business outcomes in commercial, consumer, marketing, CRM or loyalty analytics.
• Experience in Fashion, Food, Grocery, or related consumer sectors is highly preferred.
• Ability to translate data into actionable business insights for senior stakeholders.
• Experience with marketing incentives, campaigns or loyalty programs and evaluating ROI is a plus.
• Strong data validation, quality assurance, and accuracy in reporting.

Responsibilities

• Analyze and present customer behaviors to identify opportunities for retention, value growth, reactivation and campaign ROI optimization.
• Identify trends and strengths/weaknesses in customer segments across categories, brands, ranges, regions or sales channels.
• Collaborate with cross-functional teams to track CRM & Loyalty performance and drive customer growth and value.
• Perform segmentation and cohort analyses to uncover predictive factors for commercial behaviors.
• Evaluate the impact of new campaigns or products on uptake, retention and customer value growth; conduct scenario analysis.
• Set KPI targets per segment and ensure tracking to monitor performance and root cause analysis.
• Assess financial, market, and customer impact of loyalty incentives and determine performance drivers.

Skills

Advanced analytics

CRM & Loyalty analytics

Customer segmentation

Data visualization

SQL

Python

R

Cross-functional collaboration

Education

Statistics or related field degree

Tools

SQL

R

Python

Job description

Dunnes Stores, Ireland’s leading retailer, is seeking a Senior Customer Loyalty Insight Analyst to drive growth through data-driven CRM and loyalty insights across our fashion, food and home categories.

You will apply advanced analytics to analyze customer behaviour, segmentation and campaign performance to identify opportunities for engagement, reactivation and long-term value growth. A degree in a related field and proficiency in SQL, R or Python are required.