Senior Data Scientist - (Ref: 198245)

Forsyth Barnes; Dublin; Hybrid; EUR 90,000 - 130,000; Full time

Job summary

Forsyth Barnes is seeking a Senior Data Scientist in Dublin to join the Global Data & Analytics team, focusing on customer and marketing analytics to improve acquisition, retention, loyalty and marketing effectiveness.

You will work closely with Marketing, Finance and Commercial teams, delivering actionable insights, building models, and communicating results to senior stakeholders.

Hybrid working in Dublin, with exposure to European markets and growth initiatives.

Qualifications

• Experience as a Data Scientist in a customer-focused environment.
• Strong Python and SQL skills.
• Experience building statistical and machine learning models.
• Background in Customer Analytics, Marketing Analytics, CRM Analytics or Commercial Analytics.
• Experience delivering insights on campaigns, segmentation, retention or customer value.

Responsibilities

• Deliver actionable insights to drive business decisions and inform strategy.
• Remain hands-on with modelling and analytical work.
• Translate complex findings into clear commercial recommendations for senior stakeholders.
• Collaborate with Marketing, Media, Digital and Commercial teams.

Skills

Python

SQL

Statistical Modeling

Machine Learning

Data storytelling

Job description

Senior Data Scientist - Customer & Marketing Analytics (Ref: 198245)

Dublin

Dublin, Ireland | Hybrid Working

We're partnered with a global consumer business as they continue to invest heavily in their European Data & Analytics capability. Following the regionalisation of the function from North America, this role will play a key part in supporting marketing and customer analytics initiatives across multiple European markets.

This is an opportunity to join at the beginning of an exciting growth journey, working closely with senior marketing and business leaders while helping shape how data science is leveraged across the region.

The Opportunity

As a Senior Data Scientist, you'll sit within the Global Data & Analytics team, partnering closely with Marketing, Media, Digital and Commercial stakeholders. The focus of the role is to use data science and advanced analytics to improve customer acquisition, retention, loyalty and marketing effectiveness.

You'll be responsible for delivering actionable insights that drive business decisions, whilst remaining hands-on with modelling and analytical work.

Key areas of focus include:

• Customer segmentation and profiling
• Campaign effectiveness analysis
• Marketing measurement and optimisation
• Customer retention and churn modelling
• Customer Lifetime Value (CLV) analysis
• A/B testing and experimentation
• Predictive analytics and machine learning
• Automation and analytics process improvement

Alongside the technical element, you'll be expected to confidently communicate findings to senior stakeholders, translating complex analytical outputs into clear commercial recommendations.

What We're Looking For

We're keen to engage with Data Scientists who combine strong technical capability with excellent business-facing communication skills.

You'll likely offer:

• Experience operating as a Data Scientist or Senior Data Scientist within a customer-focused environment
• Strong Python and SQL skills
• Experience building statistical and machine learning models
• A background in Customer Analytics, Marketing Analytics, CRM Analytics or Commercial Analytics
• Experience delivering insight around campaign performance, segmentation, retention or customer value