Senior Data Scientist: Marketing & Customer Analytics

Forsyth Barnes; Dublin; Hybrid; EUR 90,000 - 130,000; Full time

Job summary

Forsyth Barnes is seeking a Senior Data Scientist in Dublin to join the Global Data & Analytics team, focusing on customer and marketing analytics to improve acquisition, retention, loyalty and marketing effectiveness.

You will work closely with Marketing, Finance and Commercial teams, delivering actionable insights, building models, and communicating results to senior stakeholders.

Hybrid working in Dublin, with exposure to European markets and growth initiatives.

Qualifications

• Experience as a Data Scientist in a customer-focused environment.
• Strong Python and SQL skills.
• Experience building statistical and machine learning models.
• Background in Customer Analytics, Marketing Analytics, CRM Analytics or Commercial Analytics.
• Experience delivering insights on campaigns, segmentation, retention or customer value.

Responsibilities

• Deliver actionable insights to drive business decisions and inform strategy.
• Remain hands-on with modelling and analytical work.
• Translate complex findings into clear commercial recommendations for senior stakeholders.
• Collaborate with Marketing, Media, Digital and Commercial teams.

Skills

Python

SQL

Statistical Modeling

Machine Learning

Data storytelling

Job description

Forsyth Barnes is seeking a Senior Data Scientist in Dublin to join the Global Data & Analytics team, focusing on customer and marketing analytics to improve acquisition, retention, loyalty and marketing effectiveness.

You will work closely with Marketing, Finance and Commercial teams, delivering actionable insights, building models, and communicating results to senior stakeholders.

Hybrid working in Dublin, with exposure to European markets and growth initiatives.