Marketing Specialist

HR Path Group; Dublin; On-site; EUR 40,000 - 60,000; Full time

Benefits offered by this job

International development

Career growth

Work-life balance

Telecommuting possibilities

Job summary

HR Path Group is seeking a Marketing Specialist to drive campaigns across the UK, Ireland, and Benelux with support for Poland. The role reports to the Dublin-based EMEA Marketing Lead and collaborates with the Paris team on messaging and delivery.

You will manage events, digital channels, PR, and local partnerships, leveraging Pardot and Salesforce to optimize lead pipelines and regional activities.

Qualifications

• 3+ years generalist marketing experience (B2B, HRIS, or software industry preferred).
• Hands-on experience managing field events, digital marketing campaigns, and CRM tools (Salesforce, Pardot).
• Native English speaker; proficiency in a second European language is a strong advantage.
• Willingness to travel periodically for regional events and team meetings (including yearly team trip to Paris).

Responsibilities

• Campaign Execution: Plan and deliver regional marketing campaigns to drive lead generation across UKI and Benelux.
• Events & Content: Organize industry trade shows and client events, while managing local digital, social media, and PR activities.
• Marketing Operations: Utilize Pardot and Salesforce to build, track, and optimize regional marketing campaigns and lead pipelines.
• Cross-Regional Collaboration: Align with local sales teams and central marketing team in Paris for consistent brand messaging.
• Social Media Management: Manage regional social channels, create and promote content for visibility and demand generation.
• Digital Advertising: Execute paid digital campaigns to generate leads and ROI.

Skills

Marketing

CRM tools

Event management

Social media

Tools

Salesforce

Pardot

Job description

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HR Path Group, a global leader in HR consulting, helps clients with their HR transformation projects, covering both human and HRIS (Human Resources Information System) aspects. Our 2,600 employees are located in 30 countries.Our mission is to support our clients at every step of their HR digital transformation with a comprehensive range of services.

Advise to Outsource ! HR Path, Global Leader in HR solutions

• ADVISE: We support our customers in the transformation of their HR function, through a redefinition of their HR organization and their HRIS digitalization
• IMPLEMENT: As a partner of the main editors of the market, we carry out technical and functional implementation projects of all HRIS solutions (SaaS or On-Premise)
• OUTSOURCE :We support organizations at every stage of their HR and payroll outsourcing journey, helping them operate compliantly, efficiently, and at scale

Our latest fundraising of 1 billion euros aims to accelerate our growth and international expansion. Our goal is to double our revenue within five years and become the world leader in HR digital transformation. HR Path is global player in HR Consulting.We provide professional advice and support to organizations for whom human capital is essential in their HR transformation process. Having a footprint in the Americas, Europe and Asia-Pacific, we are able to offer global support in the development and execution of our customer’s HR strategy.

YOUR MISSIONS

We are seeking a proactiveMarketing Specialistto drive marketing campaigns across theUK, Ireland, andBeneluxregions, with additional support for targeted activities inPoland.

Reporting directly to the Dublin-based EMEA Marketing Lead, you will manage end-to-end execution across field events, digital channels, PR, and local partnerships while collaborating closely with our central team in Paris.

• Campaign Execution: Plan and deliver regional marketing campaigns to drive lead generation across UKI and Benelux.
• Events & Content:Organize industry trade shows and client events, while managing local digital, social media, and PR activities.
• Marketing Operations:Utilize Pardot and Salesforce to build, track, and optimize regional marketing campaigns and lead pipelines.
• Cross-Regional Collaboration:Work alignment with local sales teams and the central marketing team in Paris to ensure consistent brand messaging.
• Social Media Management:Manage regional social media channels, creating and promoting content that supports brand visibility, engagement, and demand generation.
• Digital Advertising:Execute and optimise paid digital campaigns to generate qualified leads, increase campaign ROI, and support local marketing initiatives.

YOUR PROFILE

• Experience:3+ years of generalist marketing experience (B2B, HRIS, or software industry preferred).
• Technical Skills:Hands-on experience managing field events, digital marketing campaigns, and CRM tools (Salesforce, Pardot).
• Languages:Native English speaker. Proficiency in a second European language (French, Dutch, or Polish) is a strong advantage.
• Travel:Willingness to travel periodically for regional events and team meetings (including yearly team trip to Paris).

RECRUITMENT PROCESS

• Initial Screening:Recruitment Team
• Hiring Manager Interview:EMEA Marketing Lead
• Final Interview:Hiring Manager & Marketing Director

SALARY RANGE

WHAT WE OFFER

• A highly stimulating and fulfilling work environment with international development
• Rapid career growth with numerous opportunities for development (horizontal & vertical): international mobility, training, and certification
• A good work-life balance with telecommuting possibilities
• Investment in the development of our employees; quarterly team events, annual seminar etc.
• We are Happy at Work certified and continue to listen to our employees. If you value a culture that respects diversity, individual courage, integrity, excellence and encourages team collaboration, HR Path is the place for you.