Senior Data Analyst: Personalisation & Customer Engagement

AIB; Dublin; Hybrid; EUR 65,000 - 90,000; Full time

Benefits offered by this job

Variable Pay

Employee Assistance Programme

Family leave options

Job summary

AIB is seeking a Senior Data Analyst to shape how we engage customers through analytics-driven decision making. Based in Central Park, Leopardstown, Dublin 18, this in-office role operates on a hybrid model (in-office 3 days per week) and requires cross-team collaboration to deliver timely, relevant customer interactions.

You will analyse customer behaviour, deploy engagement prompts, and drive insights to support data-driven communications while ensuring regulatory compliance and data

Qualifications

• Bachelor's degree in a numerate discipline or equivalent experience.
• 3-4 years' analytics experience, preferably in Financial Services, Marketing or Customer Contact.
• Experience presenting analytic outputs to business stakeholders.
• Experience with Marketing Analytics and customer engagement channels delivering strategic analytics within regulated environments.
• Experience with HTML and template/content design for customer communications is advantageous.

Responsibilities

• Analyse customer behaviour to identify and deploy engagement prompts across channels.
• Collaborate with stakeholders to optimise lead provision for proactive engagement.
• Support personalised journeys with analytics insights and recommendations.
• Resolve complex data quality issues and technology gaps in analytics outputs.
• Ensure outputs comply with regulatory, compliance and data governance requirements.

Skills

Marketing Analytics

Customer Engagement

A/B Testing

Next Best Action

Recommender systems

Real time engagement

Data analysis

Education

Bachelor's degree

Tools

HTML

Templates

Job description

AIB is seeking a Senior Data Analyst to shape how we engage customers through analytics-driven decision making. Based in Central Park, Leopardstown, Dublin 18, this in-office role operates on a hybrid model (in-office 3 days per week) and requires cross-team collaboration to deliver timely, relevant customer interactions.

You will analyse customer behaviour, deploy engagement prompts, and drive insights to support data-driven communications while ensuring regulatory compliance and data