Sales Director

Vardis Group; Dublin; On-site; EUR 90,000 - 110,000; Full time

Benefits offered by this job

Company car

Pension

Job summary

Vardis Group, a Dublin-based security, cleaning and landscaping provider, seeks a commercial leader to define strategy, drive revenue growth and position the business in the Irish security and facilities services market.

You will oversee Sales teams, develop market opportunities across Ireland, lead bids and national contracts, and build a high-performing team while maintaining strong client relationships and delivery excellence.

Qualifications

• 5+ years of senior commercial or sales leadership experience in security or facilities services.
• Proven track record of winning tenders and national accounts.
• Strong commercial acumen including pricing, margin control and contract negotiation.

Responsibilities

• Lead Sales teams' operations and strategies and drive revenue growth.
• Develop and implement sales strategies based on market trends and competitor analysis.
• Oversee tenders, pricing, bids and contract negotiations.
• Collaborate with operations to ensure service excellence and client retention.

Skills

Sales leadership

Security & facilities services

Negotiation skills

Stakeholder management

Job description

Vardis Group is a Dublin-based security, cleaning & landscaping services provider entering a bold and ambitious growth phase across mixed property sectors including PRS assets and commercial portfolios. Built on a strong operational platform and a loyal client base, the business is now primed to scale nationally and internationally.

To lead this next chapter, the company is seeking an exceptional commercial leader to define strategy, drive revenue growth, and position the business as a leading force in the Irish security and facilities services market, including cleaning, landscaping, and integrated facilities solutions. This is a rare opportunity to step into a senior leadership role with genuine authority, influence, and long‑term career potential.

About the Role

The ideal candidate will be responsible for overseeing the Sales teams' operations and strategies. By researching market trends and conducting competitor analysis, you will develop and implement sales strategies.

Responsibilities

Commercial & Strategic Leadership

• Define and execute the company’s overall sales and growth strategy in line with expansion objectives
• Drive revenue growth across security services (manned guarding), cleaning services, landscaping services, and facilities management solutions
• Identify new market opportunities, sectors, and geographic expansion across Ireland
• Position the company as a multi-service provider delivering integrated security and facilities solutions

Business Development & Sales Growth

• Lead the identification, pursuit, and conversion of new business opportunities, including national contracts, frameworks, and strategic partnerships
• Develop new client relationships across property management, PRS portfolios, commercial real estate, retail, healthcare, education, and corporate sectors
• Sell integrated service packages including security, cleaning, landscaping, and facilities management services
• Maintain a strong personal involvement in high‑value bids and senior‑level client engagements
• Build long‑term, high‑value relationships with key decision‑makers and stakeholders
• Build, lead, and develop a high‑performing sales team
• Set sales targets, KPIs, and performance standards, ensuring accountability and consistent delivery
• Coach and mentor the team to strengthen capability in selling security, cleaning, landscaping, and facilities services

Tenders, Pricing & Commercial Control

• Lead pricing strategy, tenders, bids, and contract negotiations
• Oversee pipeline management, forecasting, and commercial performance reporting
• Ensure contracts are commercially viable, competitive, and aligned with operational capability

Operational Collaboration

• Work closely with operational and service delivery teams to ensure seamless mobilisation, service excellence, and client retention
• Support contract profitability and long‑term client satisfaction across security, cleaning, landscaping, and facilities service contracts

Market Positioning & Industry Awareness

• Strengthen the company’s market presence and reputation across the security and facilities services sectors
• Maintain awareness of Irish security regulations and PSA requirements (knowledge advantageous)

Qualifications

• Proven experience selling manned guarding (manguard) services – essential
• Strong background in selling security services, cleaning services, landscaping services, and facilities management (hard & soft FM)
• Minimum 5 years’ senior commercial or sales leadership experience within security or facilities services
• Demonstrated success in winning tenders, securing national accounts, and driving business growth
• Experience leading and managing a sales team
• Strong commercial acumen including pricing strategy, margin control, and contract negotiation
• Knowledge of the Irish security and facilities services market; PSA experience is an advantage
• Ability to operate with autonomy, ownership, and strategic authority
• Excellent leadership, communication, and stakeholder management skills

Required Skills

• Proven experience in sales leadership
• Strong background in security and facilities services
• Excellent communication and negotiation skills

Preferred Skills

• Knowledge of Irish security regulations
• Experience with PSA

Pay range and compensation package

€100k + Pension + Company Car

Equal Opportunity Statement

Vardis Group is committed to diversity and inclusivity in the workplace. We encourage applications from all qualified individuals regardless of race, gender, age, sexual orientation, disability, or any other characteristic protected by law.