Sales & Marketing Manager

SeeMe Hired Ltd; Mulranny; On-site; EUR 60,000 - 80,000; Full time

Job summary

Mulranny Park Hotel, part of Windward Management Limited, invites a proactive Sales & Marketing Manager to drive revenue and growth. You will lead the development of the annual Sales & Marketing Plan, oversee brand and PR, and work closely with the General Manager and Revenue Manager to hit KPI targets.

The role focuses on maximising wedding and events revenue, guiding online and offline marketing, and ensuring timely reporting.

Qualifications

• Experience leading sales and marketing in hospitality or hotel groups.
• Strong ability to manage budgets and forecast for revenue targets.
• Proven track record in growing weddings, conferences and events channels.
• Excellent communication, leadership and stakeholder management skills.

Responsibilities

• Develop overall sales and revenue strategy and key account objectives.
• Create online and offline marketing, brand and PR strategy for both hotels.
• Set objectives for each Sales and Marketing team and monitor progress.
• Lead budgeting, forecasting and reporting processes for the department.
• Maximise room revenue in collaboration with the Revenue Manager via yield strategies.
• Manage hotel bookings and availability to maximise revenue opportunities.
• Attend weekly Sales & Revenue Management meetings and report insights.
• Develop annual sales plan and drive growth of key accounts and channels.
• Sell bedrooms, conferences, events, weddings, and F&B services.

Skills

Sales leadership

Revenue management

Hospitality marketing

Team leadership

Job description

Sales & Marketing Manager

Sales & Marketing Manager

Join our fantastic team at the Mulranny Park Hotel with the exciting opportunity of Sales & Marketing Manager

PRIMARY OBJECTIVE OF POSITION

This person will be responsible for maximising, growing and developing suitable business for The Mulranny Park Hotel to ensure that all revenue and sales KPI’s are met and have a solid foundation upon which the hotel can continue to grow year on year.

The Sales & Marketing Manager will be responsible for drawing up the annual Sales & Marketing Plan, in line with revenue KPIs, budgets and hotel resources. They will be responsible for managing the Sales and Marketing function with a focus on growing the wedding segment and will work closely with the General Manager and Revenue Manager to ensure revenue targets are being met.

About the role

Leadership Responsibilities Include

• Develop the overall sales and revenue strategy and propose the key account objectives and activities.

• Develop the online and offline marketing, brand and public relations strategy for both hotels.

• Set objectives for each Sales, and Marketing team and ensure that they are

• Recommend new markets to develop in line with the overall sales strategy and analyse and report on these activities.

• Responsible for maximising room revenue in conjunction with the Revenue Manager through effective yield strategies and management of all room rates to include conferences, weddings, corporate and leisure packages.

• Assist with budgeting and forecasting processes as required.

• Monitor results and adjust activities to ensure objectives are being reached.

• In conjunction with the General Manager and Revenue Manager, manage hotel bookings and availability to ensure maximum revenue opportunities are achievable.

• Provide feedback to management on market conditions.

• Attend weekly Sales & Revenue Management meeting.

• Prepare the budgets for the Sales and Revenue departments, ensuring they are fit for purpose and flexible to business demands.

Sales & Revenue Responsibilities Include

• Develop annual sales plan.

• Achieve all room KPI’s by developing and implementing strategies to grow accounts and shift market share from existing business channels and competitor hotels.

• Sell bedrooms, conferences, events, meetings, weddings, food & beverage and other hotel services.

• Monitor account production and implement alternative strategies to ensure achievement of quarterly and annual goals.

• Ensure all sales reports and data generated are recorded safely on hotel systems.

• Ensure all reports required in relation to Sales and Marketing for management and ownership are completed in a timely and professional manner.

• Achieve customer service objectives by providing value-added services.

• Ensure the correct sales approach is being taken by all hotel employees in line with each hotel’s sales strategy.

Marketing Responsibilities Include

• Develop the advertising strategy in conjunction with Head Office, both traditional and digital, in line with budget

• Oversee online marketing of brand website, social channels and online presence.

• Ensure all sales and marketing material is in line with brand strategy and fit for purpose.

• Manage and produce marketing material in conjunction with Head Office and line with budget and brand standards.

• Develop social media strategy to assist marketing and sales efforts.

• Ensure hotel achieve awards and accolades to support marketing campaigns.

• Develop on-site promotional activities to support publicity and local awareness.

• Develop brand personality and tone of voice for hotel and ensure this is implemented across all communication channels.

General Duties

• To uphold and preserve the good name and reputation of The Mulranny Park Hotel at all times.

• To attend any meetings or training sessions/courses as required by Management.

• To assist fellow employees to perform similar or related jobs as and when necessary.

• To ensure guest satisfaction by performing such duties as attending to requests and enquiries courteously and efficiently.

• To be fully conversant with hotel procedures, standards, facilities and promotional activity for both hotels.

• To continuously endeavour to improve the knowledge of the job.

• To undertake any reasonable request made by Management and Head Office.

• To be flexible in your role and the hours you work.

• To continuously build and maintain relationships with colleagues in every department across both hotels.

• To promote and sell the hotel products and services and have full knowledge of them.

• Adherence to the hotels financial and sales policies.

• To support and actively promote the company’s core values.

About Mulranny Park Hotel

Perched on a unique site overlooking the dramatic Clew Bay and the majestic Croagh Patrick, Mulranny Park Hotel is a stunning 4-star destination where history meets modern coastal luxury. Originally built by the Midland Great Western Railways in 1897, our hotel sits on the causeway to the world-renowned Great Western Greenway, offering unparalleled access to the rugged beauty of the Wild Atlantic Way.

With a rich heritage spanning over a century, our resort features elegant guest rooms, sea-view suites, and luxury lodges. We are more than just a hotel; we are a gateway to the soul of Mayo. Our world combines the charm of our historic architecture with the genuine warmth of West of Ireland hospitality. Our cherished heritage is our deep connection to this landscape, and our focus is sharing its magic with every guest.

About the company

Windward Management Limited is a trusted leader in hospitality management, renowned for delivering operational excellence and exceptional guest experiences. Established in 2007 and headquartered in Dublin, the company specializes in managing hotels across Ireland, blending strategic expertise with personalized service. With a strong commitment to innovation, employee development, and quality, Windward Management offers an exciting opportunity for professionals passionate about making a meaningful impact in the hospitality industry.