Programmatic Campaign Lead

Dentsu Ireland Limited; Dublin; On-site; EUR 60,000 - 90,000; Full time

Job summary

Dentsu Ireland Limited in Dublin seeks a Programmatic Campaign Manager to own and optimise programmatic campaigns from brief to close. You’ll translate client briefs into data-driven plans, collaborate with planning teams, and deliver insightful reporting to guide optimisations and future strategies.

You will be proactive with client accounts, applying best practice and a test-and-learn approach while mentoring junior staff. Strong Excel/PowerPoint skills and numeracy are essential.

Qualifications

• Strong knowledge of the display and programmatic landscape.
• Ability to produce programmatic plans with accompanying rationales.
• A high degree of numeracy and literacy.
• Experienced and competent in Excel and PowerPoint.
• Strong attention to detail.
• Analytical and strategic ability.
• Ability to manage and inspire others.
• Ability to work individually and as part of a team.
• Effective organisation and time management skills.
• Makes relationships counts.

Responsibilities

• Manage the delivery and optimisation of programmatic campaigns against campaign KPIs.
• Work with planning teams to formulate programmatic strategies in response to client briefs.
• Deliver insightful reporting and analysis informing optimisation and future strategies.
• Be proactive with client accounts ensuring best practice, innovation and a test-and-learn ethos.
• Act as the programmatic expert with the planning teams to promote a programmatic-first approach.
• Collaborate with the Programmatic Director to identify revenue growth opportunities.
• Build and maintain strong relationships with planning teams and external suppliers.
• Stay abreast of changes in the digital marketing landscape as they relate to display and programmatic media.
• Manage, mentor and develop direct reports.

Skills

Programmatic campaigns

Campaign analytics

Client relationship management

Team mentoring

Numeracy / data interpretation

Excel

PowerPoint

Tools

Excel

PowerPoint

Job description

Dentsu Ireland Limited in Dublin seeks a Programmatic Campaign Manager to own and optimise programmatic campaigns from brief to close. You’ll translate client briefs into data-driven plans, collaborate with planning teams, and deliver insightful reporting to guide optimisations and future strategies.

You will be proactive with client accounts, applying best practice and a test-and-learn approach while mentoring junior staff. Strong Excel/PowerPoint skills and numeracy are essential.